The absurdity of RM pricing

You walk in a supermarket, pick up a bag of potatoes and head for the cash register. At this point, the employee ask you how  you intend to use the potatoes. Depending on your answer, he will charge you more or less. He also asks what is your overall budget, how many people you intend to have at your dinner party and consequently charges you more. A week goes by and you still have potatoes left you would like to use for another dinner party ( you are very social, after all). You then have to call the supermarket and ask for another permission. Again, you have to explain how you intend to use those potatoes and depending on your answer, you will be quoted  a price. If you are lucky, they might  even give you a break because you already used the potatoes. O, but wait, at the last-minute, you decide that instead of french fries, you want to mash them. Another call to the supermarket, which is closed because it’s after hours, and you are left not being able to eat them.

That’s RM pricing.

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Paul Melcher

Paul Melcher is a veteran of the visual media world, with over 15 years of experience at the crossroads of journalism, photojournalism, and emerging technology. A longtime advocate for ethical visual storytelling, he has written extensively on the evolution of imagery, authorship, and truth in the digital age. Today, he is an expert in visual authenticity and image integrity, building forward-looking solutions that address the growing challenges of synthetic media. Paul is the founder of MelcherSystem, where he advises companies, institutions, and creatives on trust in visual content.

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28 thoughts on “The absurdity of RM pricing

  1. You walk by yourself into a box office. The employee ask you how long does the movie you want to see lasts, then tells you your ticket price. Next, a school group of fifty comes. The employee asks the teacher how long does the movie they want to see lasts. Since it is half as short as yours, he charges the whole group only half what you paid.

    That’s RF pricing.

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