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Mark Kuschner, Getty’s global VP of entertainment. “We’re never going to get into the business of the long lens, hiding in the bushes, hunting people down.

-Variety Magazine-July 6, 2007

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Getty Images website. July 28, 2007.

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Paul Melcher

Paul Melcher is a veteran of the visual media world, with over 15 years of experience at the crossroads of journalism, photojournalism, and emerging technology. A longtime advocate for ethical visual storytelling, he has written extensively on the evolution of imagery, authorship, and truth in the digital age. Today, he is an expert in visual authenticity and image integrity, building forward-looking solutions that address the growing challenges of synthetic media. Paul is the founder of MelcherSystem, where he advises companies, institutions, and creatives on trust in visual content.

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