Google and your associations

How useless is your photo association? ASMP, PACA, NANP and others have been denied a voice in the Google book settlement . Why ? because they requested to be part of the class action suit much, much too late. According to court documents, the litigation regarding Google’s attempt to scan any and all books in existence had started back in September 2005 and these associations just recently requested to be a part of it.

The court probably felt that  the sudden arrival of photo association was more due to the agreed settlement ( or rather, the smell of money) rather than a real concerned about copyright issue.

So, next time you prepare to pay your dues, or you see your image used by Google, for free, thing twice.

full court document here: Photo Association Google Books

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Paul Melcher

Paul Melcher is a veteran of the visual media world, with over 15 years of experience at the crossroads of journalism, photojournalism, and emerging technology. A longtime advocate for ethical visual storytelling, he has written extensively on the evolution of imagery, authorship, and truth in the digital age. Today, he is an expert in visual authenticity and image integrity, building forward-looking solutions that address the growing challenges of synthetic media. Paul is the founder of MelcherSystem, where he advises companies, institutions, and creatives on trust in visual content.

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