A Useful tool

Let’s say your a commercial stock photographer or agency and you are ready to embark on a new photo shoot. You probably have a direction, an objective in what and how you want to shoot. At least let’s hope you do.

Therefore you should have already a set of keywords, if not written down, somewhere in your mind. Well, give them a test. See how many times the keyword (s) have been entered in the Yahoo Search engine…and what else is there. Obviously, the more the search term has been entered, the more interest there is for it.

And you know advertisers are looking at the same tool. And are or will be looking for images to illustrate their campaign. No need to explain more.All for free.

Here is the link, Yahoo Marketing.

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Paul Melcher

Paul Melcher is a veteran of the visual media world, with over 15 years of experience at the crossroads of journalism, photojournalism, and emerging technology. A longtime advocate for ethical visual storytelling, he has written extensively on the evolution of imagery, authorship, and truth in the digital age. Today, he is an expert in visual authenticity and image integrity, building forward-looking solutions that address the growing challenges of synthetic media. Paul is the founder of MelcherSystem, where he advises companies, institutions, and creatives on trust in visual content.

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