When most companies announces layoff, downsizing, bankruptcies, others announce new beginning :

pictureGroup


CELEBRITY PHOTOGRAPHER FRANK MICELOTTA FORMS NEW PHOTOGRAPHY AGENCY NAMED PICTUREGROUP

Los Angeles, CA – Trusted entertainment photographer Frank Micelotta has announced that he will launch a new digital photography production company called PictureGroup. Micelotta, a 25-year photography veteran, has been the photographer of choice to many celebrities such as Madonna, Usher, Britney Spears, Jay-Z, and Beyonce and companies including MTV, Fox, BET, and many others. PictureGroup will be the premier source for complete digital photography and video solutions for corporate clients and artists in the entertainment business. PictureGroup will announce its founding members and corporate partners when the company launches in mid April.

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Paul Melcher

Paul Melcher is a veteran of the visual media world, with over 15 years of experience at the crossroads of journalism, photojournalism, and emerging technology. A longtime advocate for ethical visual storytelling, he has written extensively on the evolution of imagery, authorship, and truth in the digital age. Today, he is an expert in visual authenticity and image integrity, building forward-looking solutions that address the growing challenges of synthetic media. Paul is the founder of MelcherSystem, where he advises companies, institutions, and creatives on trust in visual content.

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