Artist du Jour

September 3, 2010 by pmelcher.

So while most people are getting ready to take a long 3 day weekend to bid a last farewell to summer ( at least in North America) and others are frolicking among the cafe table of Perpignan, mighty Getty images doesn’t miss a beat.

What now ?  Called the “Artist Digital Toolkit” , it is basically a plain and dirty affiliate program with a Starbucks inspired name.  You know, like when you put a link to Amazon on your website and if someone clicks on it and ends up bying something you get a cut? Well, this is the same. Except, it uses contributors to do so.

How so crowdsourcing of them.

Here is the deal : You put one of their specially branded web banners, or e mail signature, or Facebook app, or whatever they give you and if someone clicks on it and purchases an image, you get a % of the sale: 16% if it is new customer, only 7 % if it’s a returning customer, whether it’s your image or not.

Help Getty sale images and get paid to do it.

Not only you give them content to sale, but you actually help them sale it too. What else, clean the offices after hours ?

You could even increase your 30% commission on certain sales to a whopping 37%. How cool is that? I smell riches here..

You will also contribute to Getty SEO campaign by creating new links for them. But you get no penny for that. Don’t push it, ok ?

So, if you are a Getty Contributor, get your free “Artist Digital Toolkit” and watch your bank account grow…

Posted in web 2.0, prosumer, license, commercial stock, Corpocrates, flickr, photojournalism, getty, editorial, transaction, finance, Microstock | Print | No Comments »

Buy a Book

August 24, 2010 by pmelcher.

I don’t know, but it seems to me that the advice in this book are good for any stock shooter, not just Microstock

If you don’t take this opportunity to find out a little bit of what Ellen Boughn knows about this industry, you are making a HUGE mistake.

Posted in license, commercial stock, Midstock, Search, Royalty free, prosumer, Microstock | Print | No Comments »

La vie en Rose

August 5, 2010 by pmelcher.

After you put on you dancing shoes and you are ready to spend some of the alcohol funneled energy you have kept for hours during the endless official ceremony, there is someone watching you very closely. Because soon, you will be offering them food for camera. That incredibly volatile moment that only he or she can capture in a millisecond flash and transform into a lifelong memory.

Sure, it’s your friends wedding party, but somehow, you are going to be the star.

It’s not that you want to take the spotlight. Someone will put you there. Despite yourself.

If you though wedding photography is that boring catalog of posed photographed in a park at sunset time, think again.  Thanks to the shifting media economy and more particularly, the demise of thousands of newspapers worldwide, the wedding photography trade has never looked better. You just don’t see it.

A multitude of jobless yet extremely talented local photojournalists have left their police scanners behind in favor of the sweeter sounds of 80’s disco inspired DJ’s to document, for  a fee, the lives of the common. The result is quite amazing :

These are the winners of the Wedding Photojournalist Association (WPJA), an international association of …well.. photojournalists turned wedding photographers. And it’s not just America, like other photo trade organization, it’s actually worldwide ( remember, photography knows no boundary ?).

Did I hear someone called the death of Photojournalism? Not so fast. I see a strong pulse  here.

It’s a peaceful organization : No endless whining, no boring tirades by old timers regretting the good old days, not talk of microstock or any kind of stock at all, no Getty images ( well, not yet), no pictures of dying Africans in B/W, no medium format photography of greenish empty parking lots ( in China, preferably), no Social Media gurus ( no Gurus at all, actually).

Just great photography…enjoy. ( click on the image above to see more).

Posted in newspaper, commercial stock, Social Media, photojournalism, slideshow, getty, news, Microstock | Print | No Comments »

Crowdtaste this !

July 26, 2010 by pmelcher.

So.. No idea what to shoot next ? well, why don’t you get your camera to choose?

This company has launched a prototype that can tell you if the image if the image you are about to shoot is aesthetically nice or not . The camera , in itself, is not much. It is actually a camera phone ( Nokia). However, it is linked to a website, Acquine, that permits users to rank images based on their taste. The result is a database of images ranked by “crowd taste”.

Nadia from Andrew Kupresanin on Vimeo.If you look at the result on Acquine, the “Aesthetic Quality Inference Engine” , you will not be surprised. The highest ranking images are  very predictable and …mmm.. boring.. Boats floating in front a Mediterranean looking scene, Landscapes, dull portraits, it’s like a catalog of dull images. But that is what you get when a crowd votes, isn’t it ? You will not see a World press in there.

This camera, and even just the site, is a great tool for microstocker or commercial stocker that would like to fill in the blanks of common taste . It is perfect for those who perpertuate the idea that an image has to be composed properly and well lit in order to fullfilits requirement.

However, it is a better tool for those who are to create. What to avoid. How to stay away from banality. What not to shoot. What to avoid.

Technology can sometimes bring us horrible, horrible tools : This is one of them.

Article on Wired here

Posted in Search, technology, commercial stock, No sense, web 2.0, filter, prosumer, Microstock | Print | No Comments »

In search of Goodenough

July 22, 2010 by pmelcher.

So, it seems that most people would consider that we have reach a turning point in our industry. Which one, no one is really sure. Let’s see if we can fix that.

What happens when people are asked to perform the same task for less  compensation they are used to receiving ? Well, they use the same skills they have always used but in less time, as they try to augment the number of jobs they can perform, in order to increase their revenue ( or at least keep them flat). Thus, they come out with more or less the same product or service, but just less worked upon. It caries less quality, less commitment, less attention to details.

When amateurs entered the  commercial stock market via microstock, they where very lucky. No one was looking for high end quality images, just images that did the trick. Art Directors and Graphic designers, using microstock, were looking for images that fit their needs, but no more. And that was fine because their was no masterpiece in there. As the market grew, contributors quickly realized that this was number games. The more images you could upload in the least amount of time could render selling via microstock a profitable proposition. And so they did.

Today the market, both from  amateur and pro offering , is filled with these images. They are ok; they are Good Enough. Because the image buyers are also under the same budget/time constrain, they are quite satisfied with that offering since they also will not spend the time to research more.

And so, here we are, in 2010 in the “Good Enough” market.  This middle place between perfect and not so good. It’s a comfort zone that satisfies all the available element : Time, Budget and Expectation. Those who handle the budget, those God-like figure that stand omnipotent behind any photography job , have unleashed a new powerful attribute to our everyday lives. And we all have  followed. Photo agencies have also lowered their standards and have accepted images they would have never accepted 10 years ago. There is nothing wrong with that : 10 years ago, there was no market for “goodenough” images. Today, there is.

Of course, the snake eats its own tail. This widening of the market allows more contributors to enter their offering, because that is the only thing they can do : Good enough images.

Who suffers ? Well quality suffers, obviously. Since it is not rewarding anymore to spend a lot of time on images, no one really does. If someone is happy with a half done job then that is great. Perfectionist suffer as their market is diminishing.

Who else ? Well, image consumers, obviously. They don’t get to see great images anymore. Just illustrations that didn’t cost too much to purchase and fit the need. No more, no less.

And don’t think for a second that this is a microstock only issue. Photojournalism, celebrity, sports, portraits,  wedding, every aspect of the photography world has been affected by the “Good Enough” mentality. Publications are quite satisfied in publishing good enough images and nothing more. Look at Time and Newsweek, for example. They are now full of wire service images which are the supreme masters in providing good enough images.

Even websites, supposedly on the cutting edge of  media publishing, use images by the pound, regardless of their quality. They are not looking to secure rights to superb images : Just those that fit the need. Who cares if their are not great, they didn’t cost much.

It seems to be fine with everyone : They pay less, they expect less.  Readers, especially online since it’s free, also know they cannot be demanding.

Maybe at the tail end of this recession we will see the resurgence of the exceptional, the high quality, the amazing.  For now, however,  it seems  we will  continue to fill our lives with good enough and dream of a better future.

Posted in license, web 2.0, celebrity, magazine, commercial stock, prosumer, flickr, editorial, transaction, finance, photojournalism, Microstock | Print | 2 Comments »

A genius talks

July 19, 2010 by pmelcher.

Man I love what this guy has to say :

Posted in license, multimedia, Search, TIME, celebrity, magazine, E Reader, commercial stock, technology, web 2.0, prosumer, news, corbis, getty, editorial, transaction, flickr, photojournalism, finance, Microstock | Print | 3 Comments »

Getty hits a bump (and runs away)

July 8, 2010 by pmelcher.

 Breaking news: Getty backs off the Rex Features deal..

See Getty’s internal email:

From: Nick Evans-Lombe, Chief Operating Officer and Adrian Murrell, SVP Global Editorial

Hello,

As you know, in April we announced our intention to purchase Rex Features. We decided to voluntarily go to the Office of Fair Trading in the UK for them to review this acquisition, and today they have released their findings. Their decision is that the deal should be referred to the Competition Commission and, as such, we shall not be pursuing this acquisition any further.

Below you can find the statement we are giving reactively, to this news:

“We are disappointed that our proposed acquisition of Rex Features has been referred to the Competition Commission and we respectfully disagree with the preliminary concerns expressed by the Office of Fair Trading. Given the distraction that this next phase could potentially bring to both Getty Images and Rex Features, and the parties’ desire to focus their business resources on the production and delivery of high quality services to their customers, we have decided not to pursue this acquisition any further. We still believe Rex Features to be a strong and valuable business and we wish the Rex Features team the very best in the future.”

Also attached is an FAQ document outlining some potential Q&A’s that may be helpful, particularly to sales, who may get asked about this decision/news. This document is confidential and is not for external distribution.

Any further questions, please do not hesitate to contact Adrian or myself. Should you or your team receive any questions from media, please refer them immediately to Alison Crombie.

Regards,

Nick Evans-Lombe & Adrian Murrell

—————————— This was written prior to the email above —————————————————

Apparently the swallowing of Rex features by Getty Images is not going so smoothly. The Office of Fair Trading in the UK has issued a press release ( see Below) stating that it will review its position on the acquisition and decide if it can move forward. The verdict will come at the end of this year, in December.

This is not good news, either for Getty or Rex Features. Rex finds itself as a sitting duck, unable to invest or retreat as it has to wait in position for the final verdict. In an economy that shifts brutally, that is not a good position to be in. The longer this drags, the longer it gives suppliers, which Rex highly depends on, to move somewhere else, as the future of Rex is uncertain.

For Getty, this is the first time that they are seriously starting to feel the Monopoly barrier. It is expected, that after purchasing so many of its competitor, that Getty, one day, will be denied any new acquisition by government eager to protect a fair market. Maybe this will be the first time. And if it is, this will certainly be a precedent for all other countries investigating Getty for monopolistic attributes.

Finally, for both, this will certainly mean a huge distraction, full of lawyers, filings, paperwork and money being spend in trying to convince the Office .

What is particularly interesting is that customers are complaining about the merger more than other competitor. Getty’s dream of becoming the absolute one stop shop of photography in order to better serve image buyers might also be hitting a brick wall of discontent. Well it is certainly helpful to find all of your images needs in one location, the fear of monopolistic pressure in price, and offering, is becoming stronger .

This is certainly not good news either for Hellman & Friedman, the private equity firm that purchased Getty images for $2Billion a few years . ago. As they always do, they had purchased  Getty in order to sale it later. If the company becomes branded as a pre monopolistic  business than no one will want to even want to remotely approach it.

OFT refers Getty/Rex merger to the Competition Commission

The OFT today referred the anticipated acquisition by Getty Images, Inc. of Rex Features Limited to the Competition Commission for further investigation.

Getty and Rex are two of the largest suppliers of photographic images for editorial use by publications in the UK. Getty has significant strength in the supply of both archive and current entertainment-related editorial images. The OFT is concerned that, if the merger is allowed to go ahead, the loss of Rex as an independent competitor could enable Getty to increase prices for customers.

During its investigation, the OFT heard a significant number of concerns from third parties, which supported the view that the profiles and extensive image archives of Getty and Rex mean they are close competitors.

The OFT considered carefully whether there would be sufficient constraint on Getty from existing agencies and/or new entrants into the market. However, the evidence available on this was inconclusive, and therefore there remains a realistic prospect of a substantial lessening of competition.

Amelia Fletcher, OFT Senior Director of Mergers, said:

‘This merger would bring together two of the largest and closest competitors for the supply of archive and entertainment images within the UK. A number of publishers, the key customers in this market, are concerned about the potential impact of the acquisition.

‘Some of the information available to the OFT in this case was patchy and inconsistent. We have not been able to rule out competition concerns on the basis of this evidence, and so the right course of action is to refer the merger for a fuller investigation by the Competition Commission.’

The Competition Commission is expected to report by 23 December 2010.

NOTES

1. The Reference Test - The OFT has a duty to make a reference to the Competition Commission if the OFT believes that it is or may be the case that arrangements are in progress or in contemplation which, if carried into effect, will result in the creation of a relevant merger situation; and the creation of that situation may be expected to result in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.
2. Under the Enterprise Act 2002 a relevant merger situation is created if two or more enterprises have ceased to be distinct enterprises; and the value of the turnover in the United Kingdom of the enterprise being taken over exceeds £70 million; or as a result of the transaction, in relation to the supply of goods or services of any description, a 25 per cent share of supply in the UK (or a substantial part thereof) is created or enhanced.
3. The Competition Commission may extend the 24 week period within which it is required to publish its report by no more than eight weeks if it considers that there are special reasons why the report cannot be published within that period.
4. The text of these decisions will be placed on the Office of Fair Trading’s web site at www.oft.gov.uk  as soon as is reasonably practicable.

Posted in finance, license, celebrity, commercial stock, transaction, editorial, Royalty free, getty, law, Microstock | Print | 1 Comment »

Blowing a Candle

June 21, 2010 by pmelcher.

I don’t get it. It’s Monday, I don’t get it. People in this industry used to be really upset with Flickr and Creative Commons. Mostly because creatives and editors worldwide could get free images in exchange of a credit, or an electronic pat in the back. Scores of ad campaigns or magazines started to use unbelievably cheap images instead of “professional” images from Stock houses.

At the end of last week, Flickr and Getty announced a joint tool that allows Flickr members to call upon Getty to license images for them. Isn’t that what we all wanted ? Well, maybe not via Getty ? But to give uneducated photographers a way to get a proper license fee for their images and for ignorance to stop devaluating our industry?

Weren’t some of us looking for a way to counter the useless and dangerous spread of Creative Commons in our trade ? Well, the “license via Getty” tool is allowing just that.But, from all the thread in the Blogsphere, no one seems happy. Sure, Getty Images is taking an unbelievable 70% commission on every sale. However, they made the initial investment to create the technology, they are the ones supplying the billing and knowledge network. Furthermore, according to the press release, they have no intention of selling those images at microstock levels, but rather at accepted Right Managed price.

This can only be good for the dying commercial stock industry : Less free or ultra cheap images on the market. Yet, everyone complains. I don’t know about you, but I didn’t see any other company offering such a service to Flickr users.  Corbis, who had struck a deal with  Webshot in afailed attempt to provide content for their defunct microstock start up Snapvillage, has certainly not offer the same deal to its users. Maybe they should. Maybe all Commercial stock agencies should offer the same to any and all photo sharing site, instead of complaining.

Sure, this is a great deal for Getty who now, more than ever, doesn’t have to rely so  much on professional photographers to offer valuable commercial stock . Those who are solely shooting for stock are, once again, being blown a huge hit. But then again, they had their golden years and should have by now realized that their business model is obsolete. No one will miss them.

It is also a huge blow to the Creative Commons lovers and other “images should be free” prophets. It will only help the widening market to know and understand that usages of images should be compensated for, and for a reasonable price.

So, although we might not be huge fans of Getty on this blog, we reasonably give them a big Kudos for advancing the cause of our industry with this move.

Posted in license, magazine, technology, commercial stock, Search, web 2.0, getty, corbis, flickr, prosumer, Microstock | Print | No Comments »

Everyone is an expert

June 13, 2010 by pmelcher.

Posted in license, copyright, commercial stock, prosumer, transaction, corbis, law, Microstock | Print | 1 Comment »

On the head

June 10, 2010 by pmelcher.

It is not just soccer frenzy that has been hitting Europe these days, it is also price slashing. In perfect timing with the Cepic Congress in Dublin, DKimages, announces a full month of £30.00 ( $43.00 or € 36.00) per image regardless of size and position.

“To celebrate the tournament in South Africa all images ordered online and used on an inside page at any size will be charged at £30.00.
This offer is open to all magazine titles, trade press, newspapers, national, regional and supplements and starts now. “.. says the press release. How the reduced pricing is related to the World Cup took me hours to figure out…And I didn’t.

Since it is not related to the number of teams/countries involved ( 32), nor is it related to the number of World Cup since it’s begging ( Less than 20) , nor does it have a link to the circumference of a soccer ball ( 27-28 inches), or the number of players on a team ( 11) , or the length of a game ( 90 minutes), it can only be one thing:

Someone at DKimage got hit really hard by a soccer ball in the face and came up with this correlation : ” I know..”, he/she said, with his index finger raised to the sky…”let’s make all our images available for a crappy cheap price . And since a soccer ball is round, like the earth, let’s make that price £30 .00!!!”.

Highbrows were raised, eyes interlocked , suspicion arose, forehead were scratched, a few throats were delicately cleared, a solitary fly buzzed around. Since the ball must of hit some high executive, no one argued.

If DKimages had lots and lots of pictures of Soccer to license, this would still somewhat make sense. But they don’t. The only thing that makes sense is that they do not want to be bothered while they watch the Cup so they priced everything low and at one price so they can set their machines to automated billing and quietly resume watching the telly. “Here you go” their press release says” take all these images, use them as you want and just pay us 3o quid . We’re busy watching the games. We will be back in July”.

Regardless, why anyone keeps on thinking that the only solution to selling more images is to slash price is still a complete mystery?  It is insulting to those who just bough the same image previously for a higher price and only confirms people’s opinion that your images are worthless . Furthermore, it also shows that you decide their value with the help of your foot.

After Photoshot, DKimages seems in a desperate position and willing to do anything to grab some attention with an ill-fated promotion . They might has well give their whole collection to a microstock company and close shop. They might actually see more sales.

Flier here :

Posted in license, magazine, commercial stock, No sense, CEPIC, editorial, transaction, finance, Microstock | Print | No Comments »