Revolutionizing licensing

Just imagine, if you will, that publishers would get paid to use your images. Just imagine that publishers would actually generate a profit directly from your photographs. All that and you would also make more revenue at the same time . Don’t you think you would be the most popular photographer/ photo agency ?

Well, as of today, it is possible. Stipple has just launched Marketplace, an online tool that facilitate discovery of tagged images. Here is how it works : Publishers connect to the Stipple Image cloud by installing a little javascript code. They can then log in Stipple Marketplace and find images that contain embedded paid tags. Once published and thanks to viewers’ engagement, these images  start paying a revenue share to both image owners and publishers. It’s that simple.

Stipple Marketplace

For publishers, it is a godsend: What used to be a cost center can now become, for the first time ever,  a profit center. For image owners, it is a brand new revenue source. And for both, it does not require any additional work; Stipple handles all the back work. Finally, for both of them, it is free to join and participate.

But you do not have to believe a word I say. Instead you can read all about it in the Washington Post .

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Paul Melcher

Paul Melcher is a veteran of the visual media world, with over 15 years of experience at the crossroads of journalism, photojournalism, and emerging technology. A longtime advocate for ethical visual storytelling, he has written extensively on the evolution of imagery, authorship, and truth in the digital age. Today, he is an expert in visual authenticity and image integrity, building forward-looking solutions that address the growing challenges of synthetic media. Paul is the founder of MelcherSystem, where he advises companies, institutions, and creatives on trust in visual content.

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