It was just a memory

And you thought that the new features in the new release of Photoshop CS were impressive. Microsoft apparently does not want to be left behind and just showed to Techcrunch a sneak peek of the next release of Windows Live Essentials Photo Gallery upgrade, something called photo fuse.

In a nutshell, Photo Fuse will take the best head shots out of series of images in order to create the best final composition . For photojournalist covering a summit, or red carpet photographers shooting a group of people, this tool, while quite not ethical, is a life saver. No more images where one member is blinking, or looking away. Now, as long as you had pictures of all the members not making a stupid face and looking at you at one point or the other, you can quickly compose the perfect frame.

The technology already existed but done manually, it could take a lot of time and end up not very good. Now, it seems it can be done in seconds and looks perfect. As photographers around the world use this tool more and more, photo editors will no longer have to find the one gem image where everyone is looking at the camera. Those images will no longer exist.

Is this ethical ? Well, according to the eternal rules of photojournalism, no. But if the result is invisible and the change can mean the difference between a sale or not, we can be sure that, considering the high level of competition,a lot of photogrpahers will use it.

Obviously, this is also very useful for stock photography, where truthfulness of the event photographed is not a matter.

Video here :

Share Button

Paul Melcher

Paul Melcher is a veteran of the visual media world, with over 15 years of experience at the crossroads of journalism, photojournalism, and emerging technology. A longtime advocate for ethical visual storytelling, he has written extensively on the evolution of imagery, authorship, and truth in the digital age. Today, he is an expert in visual authenticity and image integrity, building forward-looking solutions that address the growing challenges of synthetic media. Paul is the founder of MelcherSystem, where he advises companies, institutions, and creatives on trust in visual content.

More From Author

The dictatorship of the wallet

Humpty Dumpty in Dublin

One thought on “It was just a memory

  1. That sounds like an amazing tool to use if your ever in a pinch. I would have a hard time with the ethics side of the spectrum for sure though. Knowing that, though maybe the best image, is nothing more then a hacked together group shot… But I tip my hat to those who developed this type of platform.

Comments are closed.

Contact us:

melcher system
MelcherSystem Consulting

Sign for updates

Loading

The drawers

Bohemian Memories