Pope Benedict XVI Celebrates Mass At Yankee Stadium
Image details: Pope Benedict XVI Celebrates Mass At Yankee Stadium served by picapp.com

It is a blessing these days to see a company that grows by listening to its criticism. Ad supported licensing company Picapp has recently revamped its site and has made some good improvements.  First and foremost, you can decide if you want or not that little pop up figure they call picaboo. You can also choose the size of the image you want to post and what type of anPicapp interface animation.

Thus after selecting your image, you can select between a goofy interface to a more serious one. What the people needed.

A quick down and dirty Alexa ranking shows Picapp  ahead of competitor Gumgum in traffic. No big surprise as they started with a big bang using the Getty  trampoline.

The real question is why did neither of these companies have open their service to individuals.

Sure, it is nice to have access to images from pros, but what about the huge pool of amateurs. This licensing model would much better serve the Flickr community than anyone else. After all, it would be a great replacement to the useless Creative Common scheme. ” here, use my picture for free, in exchange for which I get a cut on ads”. Fair enough, no ?

But neither Flickr, Photobucket, Smugmug and other mass photo storage platform will allow their content to be duplicate on either the Picapp or Gumgum server. The technology has to come to them. And that is the biggest shortcoming of both companies. Because their technology is neither proprietary neither that hard to create.

The second short coming is that neither offer the publisher any income for posting these images. Even the slightest cut would make either company immediately attractive. Imagine, get paid to post images !! Someone is bound to do it.

I can foresee very soon many  agencies offering the same type of licensing model from within their own site, bypassing the “Picgum” middle man.It would not be a problem for Flickr to add that option too. So it leaves both companies in breathless race to create enough critical mass of content to become indispensable. One, Picapp, has concentrate on overall volume, while the other, GumGum, seems to concentrate on just celebrity oriented content.

Let’s see what the future brings them. Either way, a very interesting race to watch.

Photo Licensing by GumGum | © PacificCoastNews

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