In effect , photography is a tool for the blind. Because of our deep relationship with the animal world, our brain is wired exclusively to detect motion. In a natural state, we pay little or no attention to anything static because it offers little to no threat. We actually have to make a dedicated decision Read More →

  Earlier this week, Picscout/Getty released a new licensing tool to deal with social media platforms of all kind. In a nutshell, it works like this. Social media platform ( think Pinterest, Facebook, Twitter) install an API on their site that allows to automatically recognize if an image posted belongs to a photo agency (Getty Read More →

With more and more brands getting involved in social media and social media becoming more and more visual, the need for photography is exploding. To be a relevant brand today, especially if your target audience is the young and connected, you need, at minimum, accounts on Facebook, Twitter, Tumblr, Instagram, Pinterest and your own blog. Read More →

IT’s not the money you earn, but what you leave behind. Traditionally, RM pricing has been about covering the perceived value of an image during its life  by estimating its exposure. Let me explain : RM pricing is based on usage. The more an image has a chance to be viewed, the higher the fee. Read More →

There is a story in Greek mythology that says that long ago, an Italian sailor on his way to home heard someone screaming from the shores of Greece: “the great god Pan is dead”. It was later on interpreted as meaning that the last of the Greek gods has passed away and it was the Read More →

Who said there was no money to be made in photography ? Sure you could snap the first pictures of Angelina Jolie’s baby: $2 million. Or you could be the collector who recently sold a Gursky print for $5 million. But better yet, could you be the person who just sold his photography based company Read More →

In this video, Jonathan Klein from Getty images explains the company’s strategy regarding image sharing. In a few words, he confirms that Getty is fine with image sharing as long as it is non commercial. As soon as a site starts earning revenue, Getty will show it’s teeth. This means, for example, that Getty will Read More →

When I was a kid and I had a new toy that I liked, I wanted to show it. Today, if I had a car, and it was new, I would want to show it and even brag about it. And those are things I didn’t even built myself. So just imagine if I had Read More →

Now, this is an interesting twist : This Belgium photo studio will shoot your products for free if you, in exchange, let them sell those products once the shoot is  finished. Thus, they make money not on the photo shoot but on the product they sell afterwards. Here is how it works : You are Read More →