“You want to save it, you should niche it”. From old timers stock gurus to young green microstock expert, they all tell the same tale of potential success : dig yourself into a deep hole where no one else can reach you and stay there. Shoot stuff no one else shoots and bark if they … Read More →
The rule is simple : be where your customers are. Applying it is much harder. Sure, you can have a twitter account, and Facebook, and Linkedin and all that . But is that where your customers are ? Not really. They don’t really follow you on Twitter because they don’t want to, nor do they … Read More →
Just when you thought is was over, it starts again, like a bloody headache. Getty Images, the agency that suffers and profits the most from micro stock is about to launch a cross brand collection. Called the Agency Collection, at least on Istock, it will be priced at a premium to Vetta and will … Read More →
So while most people are getting ready to take a long 3 day weekend to bid a last farewell to summer ( at least in North America) and others are frolicking among the cafe table of Perpignan, mighty Getty images doesn’t miss a beat. What now ? Called the “Artist Digital Toolkit” , it is … Read More →
As we all try to figure what sells, or could sell and for how much, one exercise that we should all rather play with is how our images are viewed and interpreted. Maybe, just maybe, that would be the key to value. We are still very far from understanding perfectly how our brain interprets visual … Read More →
I don’t know, but it seems to me that the advice in this book are good for any stock shooter, not just Microstock If you don’t take this opportunity to find out a little bit of what Ellen Boughn knows about this industry, you are making a HUGE mistake.
After you put on you dancing shoes and you are ready to spend some of the alcohol funneled energy you have kept for hours during the endless official ceremony, there is someone watching you very closely. Because soon, you will be offering them food for camera. That incredibly volatile moment that only he or she … Read More →
This is what happens when you tweet : Your little message in bottle that you thought was so important disappears in a sea of messages. We are not saying you shouldn’t tweet, just saying you should take pictures instead.
So.. No idea what to shoot next ? well, why don’t you get your camera to choose? This company has launched a prototype that can tell you if the image if the image you are about to shoot is aesthetically nice or not . The camera , in itself, is not much. It is actually … Read More →
So, it seems that most people would consider that we have reach a turning point in our industry. Which one, no one is really sure. Let’s see if we can fix that. What happens when people are asked to perform the same task for less compensation they are used to receiving ? Well, they use … Read More →