With more and more brands getting involved in social media and social media becoming more and more visual, the need for photography is exploding. To be a relevant brand today, especially if your target audience is the young and connected, you need, at minimum, accounts on Facebook, Twitter, Tumblr, Instagram, Pinterest and your own blog. … Read More →
When I was a kid and I had a new toy that I liked, I wanted to show it. Today, if I had a car, and it was new, I would want to show it and even brag about it. And those are things I didn’t even built myself. So just imagine if I had … Read More →
Historically, ( we are talking pre internet here) the only two places one could find images was either at a photo agency or via a photographer. You could, of course, always check if your neighbor had any photographs you could use but chances that there would a match was very, very slim. During that time, … Read More →
Taking a cue from the succesful microstock model here is where photojournalism is heading. It is happening under our eyes, right now and in four steps. The decline of traditional photojournalism. Nothing really new here. Rising cost of living (travel, lodging, food) has made it almost impossible for current print and web publishers to send … Read More →
Let’s face it, you are waging a losing battle. In fact, it’s not even a battle because one side has won already. Every time you sign up for a social network, be it Facebook, Twitter or Google +, you are faced with TOS ( Terms of Service) that are pure rights grabbing, making it a … Read More →
Right on the heels of the decision made by Judge William H. Pauley of the United States District Court of the Southern District of New York in the Morel VS AFP case ( read all about here ) , things are heating up. According to a press release published by photoarchivenews , news photo agency … Read More →
So you lost your job at a fancy newspaper and wedding photography is not you thing. Or you spend years behind a photo desk editing others’ pictures and you want in on the action. War is too far and too dangerous. Studio is expensive and tedious. Microstock is just that : micro. what’s left ? … Read More →
It’s not there yet but it is certainly starting to look like one. The Morel Vs. AFP lawsuit has all the ingredients of a circus stage, without the tent. Morel, if you remember, shot some images of the earthquake in Haiti, put them of Twitter/Twipics, only to see them taken by AFP to be sold … Read More →
The rule is simple : be where your customers are. Applying it is much harder. Sure, you can have a twitter account, and Facebook, and Linkedin and all that . But is that where your customers are ? Not really. They don’t really follow you on Twitter because they don’t want to, nor do they … Read More →
This is what happens when you tweet : Your little message in bottle that you thought was so important disappears in a sea of messages. We are not saying you shouldn’t tweet, just saying you should take pictures instead.