The road to editorial supremacy is paved with many dangerous potholes and if Shutterstock wants to succeed in that space, it has to be ready to change the rules. The same way it has done with commercial stock. However, this time, the competition is ready and up in arms. Surprise strategy will not work. Firepower, … Read More →
Jon Oringer of Shutterstock said it well: barrier of entry in stock photography licensing today is very low (actually getting lower), barrier to scalability is very high and getting higher. In other words, it is easy to find and regroup content to license (UGC or not). It is much harder to find clients. Now with … Read More →