May 6, 2008 by pmelcher.

(credit : Creatista / Zymmetrical.com)

It’s like playing with a set of Tarot cards. Or looking down at coffee residue at a bottom of coffee cup. Or better yet, hopping that the big round glass ball will reveal its wonderful secret.

Running a photo agency is  just really a never-ending game of predicting the future. On any given day, one has to figure out what will be the next big story. Picking from a thousand of daily news items, the trick is to pick the ones that will last longer than the time it takes to read them because of national, if not international interest.

And everything is game : a local murder, a politicians comment, a weather system coming through, a celebrity that might get engaged, everything can be the next big story. And, in order for the images to be relevant, it also has to be timely. Too soon, no one cares, too late, it’s over and done. Thus, as much it is important to have the right pool of photographers that will add even more value to an event, it is the constant act of divination that is crucial.

Wire services have minimized the gamble to a minimum by covering everything and having photographers everywhere.  That is what corporations do : minimize and rationalize risk. The little and medium guys cannot afford to keep an international pool of photographers  always on the ready mode. So they have to carefully pick and choose.

Get it right once and it’s luck, get it right often and it is talent. Because there is even more  than just predicting what will everyone will talk about tomorrow. There is also predicting what the media will think is the next big thing. And they have their own vision of the importance of a story. So its not just figuring out what will be hot but what the medias will think will be hot and thus, make hot.

It is certainly not a science and can not really be taught by anything else than experience and an acute sense of human sympathy ( Etymology: Latin sympathia, from Greek sympatheia, from sympathēs having common feelings, sympathetic, from syn- + pathos feelings, emotion, experience). Knowing what people will care about tomorrow, not what is important.

Scarlett Johansson getting engaged is not important but everyone cares. Darfur is important but no one cares anymore. So what is a savvy photo agency to do ? Get images of Scarlett’s new ring, and forget Darfur.

Now, if it had been a really good photo agency, it would have known or smelled it, and would already have the picture, even before the story broke. How ? By brightly anticipating the engagement and having someone follow her for the last week.

This is just not in the celebrity world. It is useless for a small or medium agency to have 2 full time photographers follow Hillary and Obama everywhere in the hopes of getting a picture that will sell. It is, however, very important to read their schedule carefully and smell the right photo op. When and where will it happen ?

Same goes for commercial stock albeit in a different way . Trying to forecast the need of imagery is similar. The parameters are slightly different but the divination game the same. However, it is more a science when it comes to Commercial stock. Companies like Corbis and Getty will hire field engineers, card readers, to investigate the future. Others, who cannot afford to pay expensive fortune tellers will just put up as many images as possible in order to cover all potential needs now and forever. Nether approach usually  reap a lot of success. If it did, Getty would no longer have any competition, would they ?

A really good stock agency could make a fortune with maybe no more than 100 new images a month. A really good editorial agency could do with 10 stories a month. You have the 10 top stories of the month  every month over a year, and you will be making more than Getty Images.

But it is not because you have the divination gift that others do not, which makes it a tad harder. You can also  beat the divination game by having a better photographer, one that will make the better images even if they are not the first, making the event more caring. But that is beyond the point here.

So, while the Getty whale is about to sink deep into silence ( pay attention to Jamd.com and viewimages.com, two great divination tools) in its never ending quest for more revenue, that Jupiterimage will be the first let microstock merge with its traditional offering  ( announced in Russia this week), that traditional Commercial RF and RM are about to reunite in their last yearly bacchanal in Malta, that someone somewhere is about to launch the first model that will pay you to use their images (Picapp ?), and that about anything and everything is fair game these days, one should keep in mind that with no talent there will be no success.

PS: A big thank you to all those who have donated already. If you too want to keep this blog free, do you part here. The recession is coming and its my birthday soon.

Posted in celebrity, magazine, Zymmetrical, commercial stock, Midstock, photojournalism, news, editorial, wire service, getty | Print | No Comments »

April 1, 2008 by pmelcher.

How many times will  members of this industry get together and talk about IPTC, keywording and other metadata. How many meetings, conferences, synopsis, “get togethers”, panels, parties, does it take ? Both the ASPP conference in Arizona and CEPIC in Malta have scheduled hours long conferences on this subject. Again. The one in CEPIC is 8 hours long !!!

It used to be that the IPTC was a small geeky association of nerds looking into how to standardize metadata in images. It has now become the most sought-after organization. More than the dying PLUS coalition.

The amusing part is that none of the attendants are keywording their own images. They have staff people to do that. Furthermore, none of the companies that offer this service are on the panels( JaincoTech, Keedup, OnAsia Digital, Etc) They would know better, wouldn’t they?  Instead, you have marketing managers or agencies owners sitting in stuffy rooms, vaguely writing notes while waiting for the suffering to end until they can finally get a free drink at the evening’s cocktail party.

At a time when the temple of controlled vocabulary  ( the Library of Congress) has decided to pull out from its antiquated method of keywording by putting 4,000 of its images into Flickr and ask for crowdsourcing wisdom, the photo agency world is wasting time and money into desperately trying to impose a standardized form of controlled vocabulary. Some probably spend more time and money on attending these panels than they do in a whole year of marketing.

The aim, apparently, is to define a series of code words that could be transported from one databank to another and yield the same results. Thousands of them. Same keywords. Wether they are related to the real world is irrelevant as the priority is to standardize and eventually give photo buyers a book on which word to use and how. And then what, have university offer a degree in photo researching, transforming photo buyers into bonified librarians? It is bad enough that some “photo editors” have no visual experience, it gives me the shivers to think what would become if this would happen.

There are few misconceptions here :

Language, unless dead, evolves all the time. Even dictionary publishers worldwide know  as they add and delete words every year.  Who uses “walkman” anymore ?

Keywording is not a marketing tool:  A bad or irrelevant  image well keyworded is still a bad image. It will not sell.

Controlled Vocabulary does not include local cultures. If it does, than it cannot be controlled anymore. It is arrogant, pedant and quite simply foolish to even believe that one controlled vocabulary can and will apply to the whole world.

A word is not a definition. It is only a description. It takes many words to skim the surface of what an image is. Thus keywording should be an accessory to search, not its main engine.

In the long term, keywording will die. Already, there are other emerging ways to search for images : visual, color, face recognition, similar, pattern recognition. In the text world, there is even semantic search, which allows you to search by meaning instead of exact match.

Google images, which everyone sees as the ultimate “find me tool” does not even index IPTC.

They say insanity is repeating the same thing over and over hoping for a different result. Seems to be that the photo industry is banging over and over on the same door and it will just not open.

The solutions ? Exactly what the user generated content agencies are doing. Let the keywords be offered by the source . They shoot, they keyword. And they keyword well because they are using an everyday vocabulary that the buyers are also using. A vocabulary that changes and evolves all the time. A vocabulary that is not “controlled”. Organized chaos.

Or follow the giants. Getty, which you never see at these repeated panels, as well as AP, Reuters, Corbis and others, have hired outside companies to do their keywords. Because it is not their chore business and do not feel it necessary to have a full time dedicated team of librarians. They seem to prefer selling images rather than cataloguing them.

It would be an interesting exercise to calculate how much time was wasted in “perfectly” keywording images that never sold in some of the medium or smaller agencies that seem to be obsessive about doing in house keywording .

Would it be more interesting for these congress, meetings, conference to have a panel about how to make great pictures that sale ?

Worst that could happen would be a few hours looking at great image.

Posted in keyword, Search, Plus, Zymmetrical, google, flickr, corbis, PACA, CEPIC, getty | Print | No Comments »

March 31, 2008 by pmelcher.

While photographers trade organization are wasting their time fighting issues like the Oprhan Work bill in order the save whatever they have left, and while photo agencies association seem violently silent, the world of editorial continue its downfall.

According to Radaronline, Newsweek magazine got rid of 111 staffers last week ( didn’t even know they had that many)  and the newspapers of America had the worst ad revenue in its 50 years history, according to E&P.Worst than the 2001 slump. While analysts seem to confuse Getty going private with Getty shutting down, it is quite obvious that the tide is retreating before the big hit.

As previously written here, the editorial world will loose its dailies and weeklies in favor of the internet. It is not a question of if, but when. Monthlies will continue to thrive as long as they keep away from time sensitive news. The old ways will not continue.

While this continues, photographers and agencies will continue to bear the heaviest load as they will be asked to support the biggest part of theit cost saving initiative. A lot of companies will sink with the ships they will be trying to save. Those who will survive are those who are, today, turning to the new market. Companies, like Getty, that have understood that the future is on the Internet and create for themselves opportunities to be competitive.

Istockphoto, and other micro/midstock agencies are a good example of internet savvy photo agencies. Lean, mean, fast, cost effective companies that have learned to both cut their costs and leverage technology to its fullest. They can reach wide and far accross the world and up and down the client ladder. Others have jumped into new licensing models like Gumgum which  allows them to operate like a microstock on but a RM model.

The issue will be the relenvency of content. Currently, the internet is replicating the print editorial world. Some are adding video or multimedia, but it is still very linear. But that will change too as “born in the internet” art directors will re -invent  the web page and how we consume our news. Photographers will and agencies will have to reinvent their offering to match it.

Getty, by going private, will certainly take advantage of this new situation. They have already by acuiring Istockphoto. The celebrity photo agencies have also initiated the switch by producing videos and embrassing new licensing models. Others will probablly decide that book publishing, exhibits, grants are a better way to go and try to carve a controlled market. But, with schools already using Wikipedia and other National Geographic sites as references, how long will this market survive?

More technology based solutions are peeking out of the horizon that can help this industry  make a succesful transition. It is, a little, heartbreaking to see how slowly they are being ignored by the guardians of the old temple who beleive that saving what they have is better than growing in new markets.

Posted in copyright, license, Midstock, celebrity, magazine, Newsweek, gumgum, Zymmetrical, multimedia, TIME, editorial, news, getty, transaction, CEPIC, photojournalism, msnbc.com, Microstock | Print | No Comments »

March 17, 2008 by pmelcher.

It has been a while since I have wanted to write about a great plug in for Firefox hardly known in the photo industry. It has a lot of advantages and no defaults. For one, it is free, two, it can be installed on any image library, three, it is incredibly helpful. One can quickly and nicely browse through a lot of image, increase the interesting ones and download the best.

Zymmetrical.com is the first and only agency to currently test it live on its site and starting to get user feedback. You can see a screen shot here:

They have also added a link on their website where one can test it.

This a great example of a company leveraging technology for what it can bring to the user experience.

The Piclens plug in has been around for quite a while and works with Google Images, for example. It has gotten great reviews by everyone that has approached it. It is cross platform, easy and simple to install and to use. It is an incredibly useful tool for the image industry .

Posted in focus, technology, lens, Piclens, Zymmetrical, Midstock, web 2.0, Search, multimedia, slideshow | Print | No Comments »

March 11, 2008 by pmelcher.

This industry is whacked. Definitely, positively, completely and definitely. While some industry commentators are desperately trying to get attention to their new pricing guidelines in a last , useless effort to save the RM model, others have just thrown sanity up in the air.

Most commercial stock companies are still around, not because they are doing good, but because their operating cost are low. Like the store around the corner. No big revenue, but then again, no big cost. And that could last forever. Once a year, they all meet up a CEPIC, burning their hard earned savings, to congratulate each other on making it through another year, quite blissfully unaware that the storm has yet to come. It has just been bad weather up to now. The Hurricane has yet to hit.

And so, a huge amount of little store owners, more obsessed by cost saving then revenue making, gather around together for a few days, in a yearly bacchanal ritual of parties, drinking, table hopping and schmoozing, as if to give thanks to an indifferent God under some bored European sky. This year will be no different, as the island of Malta, lost somewhere in between its past glory and the Mediterranean sea, will host the secret and private gathering of the last believers.

Most have switch to RF, grant you, hoping that new fortunes will be made. Alas, too little too late. So in order to increase their offering, they exchange content, like kids with cards, or marbles. They become distributors of each others photographs, in a web of tangled relationships, trying to hide the frog in a bear’s costume.

They remain stubbornly confident that their model is the sole and only model and that new ideas are just hiccups. And so they sit in rows of chairs, listening to people who have never achieved anything in their careers, tell them how to operate their businesses hoping for redemption from these latter saint prophets.

Sure, there is fear and concern, but each one has its own “special” plan, carefully kept secretive and as powerful as a lottery ticket. It is most of the time disguise as a new website that will put the industry upside down, a miraculous search engine, or a new pricing scheme, that will revolutionize the industry forever. Most of the time, it is only just that, a lottery ticket.

“it use to be..” says the crowd, followed by a “remember when ?…” and ending as “ah well, what can you do…”. Getty and, although less and less Corbis, gets blame for everything, including if it rains on their little gathering. It is the cause of all evil, because God forbids, they are not the ones to revisit their decisions. It is the stubbornness of the assurance of things past. “It has worked so it will work” is CEPIC’s cry to the god’s of commercial stock. With a little adjusting of our pricing and a cool redesign of our website, we will see better future, better than we have ever seen.

There is more hope in these hearts and minds when they all leave to go back to the harsh reality of stagnant sales numbers. There is more conviction, because as a group, they agree. And we all know the majority is always right and that there is comfort in numbers . The election of George Bush as president of the United States is a living proof of that. There will be a huge celebration of conviction, an exciting confirmation of ideas past and the realization that change is just another word for stupid.

The imaginary gods of commercial stock photography will certainly be pleased as they wink to the new born microstock king.

Posted in Midstock, Zymmetrical, technology, prosumer, CEPIC, Royalty free, getty, corbis, Microstock | Print | 3 Comments »

December 22, 2007 by pmelcher.

by Paul Melcher

ImageSource, the number 1 independent royalty free company who bravely resisted the Getty web ready price cut to $49 is going midstock with Fotolia. A few days ago, French microstock company Fotolia announce the creation of a premium value collection called “Infinite” that would be priced around $20. The announcement came, surprisingly, a few days before the industry, buyers as well as sellers, go into the holidays slump. Inside the announcement, there was a mysterious allegation that the new collection was populated with images from pro photo agencies. However, no names were given.

I had to find out. It wasn’t too hard. It’s ImageSource.

This is the original, priced at $119 for the smallest size ( or $14.97 if you buy the whole CD):

This is the Fotolia version, priced at 16.60 Euro :

And finally, there is the Getty version, who, as you might remember, was not allowed to price it at $49.00 :

As you can see, same image, different prices. So, depending on where you shop, you can get a nice rebate.  ImageSource will have a lot of explaining to do when they come back from their vacation. This surprising move seem to indicate that even they are under the pricing pressure of microstock but are either ashame or afraid to admit it. It also shows that the Midstock model that companies like Zymmetrical.com have followed since its inception is becoming more the norm.

Getty, Corbis, and now ImageSource and Fotolia are following the trend of pricing images at budget value rather than dirt cheap. Istockphoto is also slowly raising its price and entering the dance.

I am sure that we will see more traditional royalty free entering the midstock arena, probably at first with retired images and later with new production. Pro photographers already do, so why not the agencies?

The merging of micro and traditional is not far away anymore and 2008 should see the final steps, this time in the open.

Posted in Midstock, Search, license, Jupiter, Zymmetrical, copyright, filter, finance, getty, Royalty free, corbis, france, transaction, Microstock | Print | No Comments »