We are on the footsteps of a new photography landscape that is or will be affecting everyone who intends to draw substantial revenue operating a camera. While we can see and feel the changes, how to adapt is not evident. Mostly because we are trying to apply or adapt old models to new rules and … Read More →
Heres the deal: Photography is all about sharing and social media is all about sharing. In fact , social media is all about sharing photography. So why is it that the extreme majority of those who take pictures for a living cannot make a living with social media ? After all, if there was a … Read More →
Photographs were never meant to disappear, or vanish. We take photographs to remember, and that, better than our aging memories can. The whole act of taking pictures is now an almost natural extension of our remembrance process. So, when the next highly trending app does exactly the opposite, it becomes exquisitely mend bending. Snapchat , which … Read More →
Earlier this week, Picscout/Getty released a new licensing tool to deal with social media platforms of all kind. In a nutshell, it works like this. Social media platform ( think Pinterest, Facebook, Twitter) install an API on their site that allows to automatically recognize if an image posted belongs to a photo agency (Getty … Read More →
With more and more brands getting involved in social media and social media becoming more and more visual, the need for photography is exploding. To be a relevant brand today, especially if your target audience is the young and connected, you need, at minimum, accounts on Facebook, Twitter, Tumblr, Instagram, Pinterest and your own blog. … Read More →
IT’s not the money you earn, but what you leave behind. Traditionally, RM pricing has been about covering the perceived value of an image during its life by estimating its exposure. Let me explain : RM pricing is based on usage. The more an image has a chance to be viewed, the higher the fee. … Read More →
It is going to be interesting to see how the market reacts to Shutterstock IPO. For once, the stock photo market will be taken out of its own little world and confronted to the business world. Also of importance, obviously, is KKR investments in Fotolia for 50 % of the company. Obviously, this is a … Read More →
Who said there was no money to be made in photography ? Sure you could snap the first pictures of Angelina Jolie’s baby: $2 million. Or you could be the collector who recently sold a Gursky print for $5 million. But better yet, could you be the person who just sold his photography based company … Read More →
In this video, Jonathan Klein from Getty images explains the company’s strategy regarding image sharing. In a few words, he confirms that Getty is fine with image sharing as long as it is non commercial. As soon as a site starts earning revenue, Getty will show it’s teeth. This means, for example, that Getty will … Read More →
When I was a kid and I had a new toy that I liked, I wanted to show it. Today, if I had a car, and it was new, I would want to show it and even brag about it. And those are things I didn’t even built myself. So just imagine if I had … Read More →