Jon Oringer of Shutterstock said it well: barrier of entry in ┬ástock photography licensing ┬átoday is very low (actually getting lower), barrier to scalability is very high and getting higher. In other words, it is easy to find and regroup content to license (UGC or not). It is much harder to find clients. Now with Read More →

Earlier this week, Mediapost published an article on the rising demand for original content by brands. Citing recent research, the article states that “estimated budgets for producing content have grown steadily from 12.6% two years ago to 23.3%, today — and are on track to surpass 33% by 2017 — according to new research from Read More →