The next major disruption  in the photo world will be individual licensing. The ability for any individual to license images directly. There are a few forces pointing in  that direction. First, and most visible , is the sheer volume of photos taken. Among those, probabilities tell us, are images of high licensing value. Currently, they Read More →

IT’s not the money you earn, but what you leave behind. Traditionally, RM pricing has been about covering the perceived value of an image during its life  by estimating its exposure. Let me explain : RM pricing is based on usage. The more an image has a chance to be viewed, the higher the fee. Read More →

A little while back, a bunch of Englishmen ( and women) sat down around a table to discuss the state of the photo licensing industry. Organized by Alamy, who has recently been under heavy criticism from its contributors for embarking in heavily discounted Getty-like pricing, it ended up as a white paper. A white paper Read More →

It is going to be interesting to see how the market reacts to Shutterstock IPO. For once, the stock photo market will be taken out of its own little world and confronted to the business world. Also of importance, obviously, is KKR investments in Fotolia for 50 % of the company. Obviously, this is a Read More →

Now, this is an interesting twist : This Belgium photo studio will shoot your products for free if you, in exchange, let them sell those products once the shoot is  finished. Thus, they make money not on the photo shoot but on the product they sell afterwards. Here is how it works : You are Read More →

Just like the music industry, with which it shares many similarities, the photo licensing world is ripe to be iTuned. The industry landscape is dispersed and confused. None of the photo licensing companies know what to do. From the Getty images to the small mom and pops that have been around for 5,000 years ( Read More →

The real story behind the evolution of photography is its pauperization. In its early days, photography was for the wealthy and educated. The equipment needed was expensive and the skills involved needed formal education. Furthermore, the financial risks involved in being a photographer – variable income- meant you had to have some other resources. Even Read More →

Can the memory of a photograph be better then the image itself ? Do we tend to embellish what we have seen and liked ? Most probably so. The memory of a photograph contains , on top of the graphic visualization of the image, the sum of all the emotions and memories linked to it Read More →

With $1.2 million dollars of fresh investment, a new company enters the world of photography monetization.  Called Fotomoto, it allows,  with a  simple javascript installation to transform any existing photographers websites into an e commerce site. Visitors will quickly be able to purchase your images for framing or other usages. The great part of it Read More →

It’s started when Royalty Free wanted to find an easier way to price images. Someone, somewhere ( history forget his/her name) suggested that images should be priced according to size. A bit like a bag of potatoes .  The bigger size, the more expensive. Back in the late 90′s, that made perfect sense. To use Read More →