How Empires fall

December 14, 2011 by pmelcher.

Our ability to achieve greatness is impeded by our  addiction to getting to fast results and instant gratification. We are a civilization focused on the ends rather than the means, resulting in a complete absence of ethics. While the Greeks , Romans and Egyptians have left quasi immortal legacy, our civilization will leave a huge trail of mostly consumed objects.
We do  not want to seduce, we want to have sex. We do not want to cook, we want to eat.
We do not see value in perfecting a task, especially if it slows down our reach to the final product. We actually seek out anything that will shorten our access to the desired goal.  We actually spend more time and energy trying finding those short cuts than perfecting our own means. Instagram, for example, is photography Photoshopped bundle, skipping the hours we would have to spend on learning and executing.
We mass produce and purchased prepackaged work, or processes,  so we can get faster and easier to the end.
This obsession to only focus on the ends also brings forth a dependency to renewal, instant renewal. Because we so quickly achieve our goals, we also more quickly go to what’s next. What is the next end that we can meet. And because we have no interrest in process, we look and seek those ends that are the most easily met.
Even if one tries to perfect process, he would soon be met with corner cutters that would transform ( destroy ?) His work by finding and executing a shorter path.
Part of it could be because we are obsessed with money, the best tool to get to ends fast, and have been taught that time is money, and until achieved, perfection is a waste of time. While we admire and venerate perfection, we out no value into it search. Because it is not considered valuable, the path to perfection is considered wasteful. Antique civilizations, for example, put a high value in apprenticeship, where one could learn to master the processes leading to perfection. Those lasted years, if not decades, but guaranteed a level of unparalleled transhipment. The type that build the giant cathedrals of Europe or the Stradivarius.  Those apprenticeship were all about mastering the process as to achieve perfection in the end result.
We seem to confuse and mix perfect process and time wasting. That somehow, working on perfecting on how we get to an achievement is just time wasted. We forget that the better the process, the better the result.
Yet we seem to get greater pleasure from process. A well cooked meal taste so much better than done with mastery, sex is so much better after a perfectly executed courtship. We pay fortunes for objects and services that are made by masters of their skills, be it a Ferrari or dinner cooked by a chef. We know that those did not come to fruition by a snap of fingers but rather through hours and hours of repeating the same task over and over until it was perfect. The task, not the result.
We learn from traditional Japanese philosophy that seeking excellence is all about breaking it down to a succession of small prefect individual tasks, or steps, which, added, lead to the result. We don’t even have to worry about the result if every little steps to get there is perfect. It might take time, it might seem useless, it will bring some frustration and dissatisfaction but it will bring a strong work ethic. It will teach you how you want things done and how you want them to be. It will bring forth the pride in your work and a constant search for excellence. After that, you will never work for free.

Posted in celebrity, commercial stock, Good Enough, license, multimedia, finance, photoshop, newspaper, editorial | Print | No Comments »

For a buck or two

September 25, 2011 by pmelcher.

The real story behind the evolution of photography is its pauperization.

In its early days, photography was for the wealthy and educated. The equipment needed was expensive and the skills involved needed formal education. Furthermore, the financial risks involved in being a photographer - variable income- meant you had to have some other resources.

Even if they weren’t rich themselves, they were rich kids. And for a long time, it remained unchanged. Until rather recently when colliding advancement in technology - all pretty much unrelated to photography- open the door to lesser financially fortunate people from around the world.

- The internet, at first, made all the connections possible. It took a while to grow, mostly due to the cost of computers and connections but now, almost anywhere in the world, it’s dirt cheap.

- The dropping cost of memory, making it much cheaper to shoot digital then film.

- The cheap accessibility to market. What photo sharing companies like Flickr did, unintentionally, is connect buyers with new sellers.

-The incredibly low learning curve. No need to know anything about photography to be able to take amazing images these days: Instagram will do it for you.

Finally, automated translation has practically eliminated language barriers all over the world.

The result ? First in developed countries and then very quickly in less developed countries, more and more individuals took to their cameras as a new or additional source of income. Most pushed by a desperate need to generate income rather than an urge to express any artistic impulse. Because of their already low level of income, any revenue is good revenue. Clearly visible in microstock ( the extreme majority of participants are from emerging countries with low per capita) it is now spreading to non commercial stock areas of photography like news. They will happily accept any payment regardless if it is a fair price or not. Some publishers and photo agencies have realized the saving potential and have blissfully tap into this cheaper market.

Obviously, photographers living in developed countries, like the Western Hemisphere, have to face much high cost of living and cannot compete. Thus, they have to retreat in areas not available to rest of the world. For example, a US sport photographer can still command higher fees since his coverage cannot be done from another country. However, he is slowly being pressured downward by his local peers who have been pushed out of their market by cheaper competition.

The barriers of entry have fallen at such level that almost anyone can now pretend to be a photographer. With rising unemployment worldwide, more are stepping in the hope to generate some income, pushing aside established professional. Since in a depressed economy like ours the key differentiator is money, it’s the cheapest that wins the day.

In order for the situation to change, a few things would need to happen. First, obviously, the worldwide economy has to pick up, eliminating those who are necessity photographers by integrating them into other full time jobs. A more advanced type of photography should emerge, necessitating advanced skills to perform. Finally, a disassociation of the means of communication, wether technological or cultural. None seem likely to happen soon.

Posted in license, web 2.0, technology, commercial stock, Good Enough, Social Media, prosumer, flickr, news, Royalty free, editorial, transaction, photojournalism, finance, Microstock | Print | No Comments »

Volume based photojournalism

September 12, 2011 by pmelcher.

Taking a cue from the succesful microstock model here is where photojournalism is heading.  It is happening under our eyes, right now and in four steps.

The decline of traditional photojournalism.
Nothing really new here. Rising cost of living (travel, lodging, food) has made it almost impossible for current print and web publishers to send top talents on stories anymore. The profit margins are not there anymore. Although there is a bucket full of very talented photojournalist available, there is just no funds to make them do what they do best. Furthermore, with the deaths of traditional photo agencies who used to pay for half of the costs, there is just not enough financial support to keep it going. It’s not photojournalism that is dying, it’s the funding that is going dry.  Furthermore, photo editors that championed the great stories have long gone, either retired or pushed out due to corporate restructuring or cost saving measures.

The rise in volume of the me-too photojournalism.

Here again, nothing we haven’t heard or seen before. Automated cameras that can nail an image in the even poorest conditions has helped introduced a new wave of photographers that can, and will snap at anything and everything and force distribute it via every channel possible. Force distribute because we really do not want to see it but thanks to Twitter, Facebook, Flickr and other social media, we get to see them anyway. The poor state of our economy has not help, obviously, making this forced free lance job even more appealing to many. It also has become easier to get published, at least once, giving everyone the false impression that this is easy. Anybody can become a photojournalist these days : you just need to be where the media attention is focused upon.

The death of the photo agency.
Photo agencies used to be the gateway to the media. With trained professionals, they filtered out the bad from the good and edited the work of the talented to make it even more compelling. They would also seek out news stories and send the best photographers to cover them, not only creating the news, but partly covering  for the costs. It was a gamble, where talented journalists would scout newspapers worlwide for that snippet of information that could be turned into the major news of the week thanks to the talent of a brilliant photographer. Those editors are gone now. Gambling on stories is just not an acceptable business model in our corporate world. Photo agencies are not agencies anymore, they are image distributors.

Speed vs quality.
Thanks to digital, the key decision element for an image to be published is how fast they get to a desktop. Thus a bad photographer can very well become successful if he is the fastest.  More and more, this is what we, viewers, are being served with : the first images rather than the best. Thus the key to becoming a published photojournalist is where you are and not who you are.

Where does it lead us to:

Where everyone can be a shooter, with no money to be spend on travel, no editors acting as gatekeepers and speed as the key factor, the decision us easy;

Forget the photo agency as an agent of talented photojournalists. The key now is to have a lot of contributors worldwide and hope that one will be at the right place at the right time. With photographers everywhere chances you will get the right image at the right time will increase, like buying a lot of lottery tickets.
In the film age, the cost of film, processing, shipment was too prohibitive. Now, you can receive and store million of images for a buck or two.
This well know photo agency recently proudly claimed representing 40 photographers in Gaza only. For a territory 140 square mile ( 360 Km2), that is one photographer per 3.5 square mile.

Thus, taking a queue from the microstock model, photojournalism is now switching to the volume based model. While profitable for a photo agency, it is devastating for photojournalism and photographers themselves.

Posted in technology, magazine, Tweet, Social Media, Corpocrates, Good Enough, newspaper, TIME, editorial, getty, transaction, finance, photojournalism, wire service, Microstock | Print | No Comments »

Relocating

September 7, 2011 by pmelcher.

“Thoughts of ” is relocating or expanding :

On Facebook :  Thoughts of a Bohemian page  for the daily snippets

On La Lettre de la Photographie for 2 columns a week. One column is dedicated on the best there is to discover about photography on the web while the other, brand new, is about the world of photojournalism and photo agencies. You can read it and subscribe, for free, here : La Lettre de la Photographie.

what about about the typos ? they will follow me everywhere I go…

Obviously this blog will remain open, while quite not as often,  for longer thoughts and  hair raising revelations

Posted in magazine, celebrity, license, multimedia, Plus, technology, Corpocrates, Good Enough, Waste of time, Social Media, Search, No sense, finance, transaction, editorial, news, wire service, photojournalism, keyword, web 2.0, prosumer, getty | Print | No Comments »

It’s the Tree

January 13, 2011 by pmelcher.

Strangely enough, the future of photography is in curation. With the onslaught of images invading the web in an ever growing pace, the task of finding the right image is becoming more and more arduous.

Strangely, because it is mostly in the editing department that companies are making cuts (pun intended) . The recent trend has been to let go of talented photo editors and curators, in favor of poorly designed algorithms , crowd-controlled selections or freshly out-of-internship semi-volunteers.

One would think that for website boasting millions of images, the ability to get to the right one would be a priority. But, because of the sheer volume, it has become  almost impossible to  have it done by human. While sites like Flick ( billions of images) rely on a sophisticated secret sauce of “rules” that allow certain images to bubble up, others, like microstock companies, rely on penny paid armies of humans spread out across the world. Still, the results is overwhelming.

For now, the burden is on the searchers. They are now the curators forced to push their way past irrelevant images to find the right one. It can be paralyzing .

Thus, the next step is to deliver the right image to the right person without them having  to cut through pages and pages of sub par or irrelevant images.Because the volumes have become inhuman, the solutions offered are also inhuman : Each company are intensively trying to develop their own Google like algorithm  that will  magically extract the correct result. Is it working ? no. will it work, maybe.  None, however, has thought to hire professional photo editors that could create a highly edited collection of perfectly selected images : The best of breed.

However, that would solve a lot of problems. Sure, there would be less choice. However, there would be much, much better results. See, the “Long Tail’ theory has polluted the photo industry in making people think that the more you offer, the more chance you have to be successful. A bit as if your local supermarket decided to carry everything ever made. Sure it could be appealing but could you imagine the size? Even Walmart decides what to carry and what not to carry.

Algorithms can not only be beaten, ( Google is constantly changing theirs) but they tend to create averages. Actually, they look for conformity. Thus promoting more of the same .Crowd sourcing ? well, that is also a source of average conformity. Crowd photo editing site like Fotopedia or Acquine  are a good example of the results you get :  Middle of the road images that everybody likes or that no one hates. Not really the curation that is so badly needed.

In order to different itself from the masses of camera crazy photo enthusiast, the photo industry needs to stop trying to compete with Flickr and its offering and start heavily editing its content for perfect results. It needs to reach out to those incredibly knowledgeable photo editors that the publishing industry has dropped and tell them to work their magic.

The future of photography business lies in its ability to continue to be a medium of excellence . For that, it needs to shed its goodenough branches in favor of its prettiest blossoms .

Posted in magazine, license, technology, commercial stock, Good Enough, Social Media, Search, web 2.0, editorial, Royalty free, photojournalism, flickr, prosumer, Microstock | Print | No Comments »

The end of Commercial Stock ?

November 2, 2010 by pmelcher.

“His latest eye-tracking survey found that “big feel-good images that are purely decorative” are mostly ignored online, while stock photos or generic people are also intentionally disregarded. In contrast, when users know that a picture of a person is real they will engage with the image for extended periods of time.” from the New York Times

“Mr. Nielsen concludes with some advice to those using the Web to hawk products or content: “Invest in good photo shoots: a great photographer can add a fortune to your Web site’s business value.” After all, he notes, most sites are full of “fluff — of which there’s too much already on the Web.”

Posted in Good Enough, commercial stock, corbis, getty, Microstock | Print | No Comments »

The old whore

October 29, 2010 by pmelcher.

You know what’s funny ? I’ll tell you what’s funny. By continuing to put so much financial pressure on photographers and photography, the media will loose it’s source of imagery .

With declining space rates and assignment rates, increasingly obscene rights grabbing bordering on copyright infringement, unacceptable usage agreements and overall disrespect of the photography trade, publishers are literally pushing the photo industry to look for new revenues, and respect, somewhere else.

Already photo agencies like VII with news and X17 with celebrity have entered the publishing arena in direct competition to those who used to be their best clients. Others are aggressively investigating how to license images to the million of blogs worldwide while others, like Black Star for example, have left the editorial world almost entirely in favor of the greener pastures of the corporate world.

Independent photographers do not bother approaching publications  anymore for assignments and have long gone with either NGO’s or Foundations. Even new technology companies like Mediastorm already make most of their revenue from foundations/NGO’s. We talk a lot about the desertification of entire regions of the world, soon we will see the same happening in the editorial landscape: Magazines, whether on Ipads or not, filled with nothing more than text and lonely generic images. Textbooks forced to use the same images over and over because there are no more “image suplliers”, preferred or not. Not far is the day when, calling on the phone, a photo editor will hear over and over” Time magazine who ?”.

It is not the will of anyone in the photo trade to cease doing business with publishers. However, the business conditions are becoming so unbearable that they have no other choice than to look elsewhere for revenue. And overall respect.

There will always be photographers because it’s not a job, it’s a passion. But like any passion, it needs to be fed with substantial income. In it’s short history, photography has had a strong love affair with the editorial world. Now the editorial world is treating it’s favorite mistress as an old whore. The bond is being broken.

However, it is not like photogrpahy doesn’t have anywhere else to go to be treated as a princess again. The internet has opened new revenue streams and while it is still a wild west, it promises a lot of new beginning. A lot of new love stories.

There is really no logical reasons for this change in attitude. Publishers have seen a lot of pressure on their industry, certainly, but none brought forth by photography. However, if circulation goes down, it’s photography that pays the rough price. Cuts are made, because, unlike electricity, it is deem unessential for the survival of a magazine. Almost as if, completely rid of the cost of photography, a magazine or book would actually do better. Well, soon, that might just become reality.

With licensing fees coming close to insulting, there will be no one to take those images anymore. No one to shoot wars, politics, archeology or even movie premieres. No one left to service them with their needs. Just an obscenely huge amount of crowd generated images of everything that doesn’t really matter. Pretty, certainly, but of no interest. It will be cheap, but useless.

For now, the old whore still clings to its lifelong lover in the hopes of a change of mind. But for how long?

And yes, you are right, it’s not that funny after all…

Posted in magazine, celebrity, technology, Newsweek, Good Enough, license, mediastorm, finance, editorial, TIME, Search, multimedia, news | Print | 3 Comments »

Could be

October 13, 2010 by pmelcher.

Saw this today :

Idea is smart: Charge and download images at the same time. no wires. Problem : it seems to be entirely thought around the “family picture” market only and not for the pro or semi pro user. Furthermore, you seem to need a box that is linked to your TV. Now really ? who needs another box under the TV?

One step forward, two step backwards

Posted in Waste of time, Good Enough, technology, multimedia, No sense, slideshow | Print | No Comments »

Misc. Expenses

August 4, 2010 by pmelcher.

From a Photo Editor job posting at Time, inc, the world’s biggest publisher of magazine in the world:

-Excellent editorial judgment and eye, must generate story ideas and identify topics to cover, must react to news.
-Edit and build various online photo galleries, notably never-seen LIFE archival content and LIFE.coms weekly feature: The Weeks Best Photos
-Oversee and perform the digital restoration of LIFE archival photos (basic retouching and color correction)
-Experience negotiating and managing usage rights and rates for digital, mobile and video content
-Assign, produce and direct original photo essays
-Liaise with Editorial, Legal, Sales and PR Teams in the execution of featured content packages
-Manage freelance staff
-Strong eye for young talent
- Must be creative in terms of doing more with less for less and must be ready and willing to do so

Revealing, isn’t it ? Especially the last phrase, which could be rewritten like this : Must be capable of getting the best images for peanuts and not complain about it. Ever.

This is symptomatic of the photo world today : Publishing companies profiting from the recession to squeeze top talent into a dilapidated photo department and forcing them to put pressure on photographers.

When will we see photo editors salaries only constituted of the money they save ?

Here is you budget. Whatever you do not use for photo purchase, you can keep for yourself.

Thus putting photo editor in direct survival competition with photographers.

As long as the publishing companies keep on treating photography as a necessary evil that needs to be crushed into “misc.” category along with other parasite expenses, nothing will change.

And, as long as there is photographers or photo agencies willing to accept this pathetic treatment , nothing will change.

O yes, if you wondered why we all had to sacrifice ourselves: 

Time Inc. Operating Profit Jumps 50%, Ad Revenue Climbs 4%

Posted in celebrity, license, magazine, Good Enough, Corpocrates, newspaper, SIPA, news, editorial, photojournalism, TIME, getty | Print | No Comments »