November 25, 2009 by pmelcher.

It’s right around the corner. Actually, you can already hear it’s footsteps. E-magazines are coming and coming fast. From Hearst Magazines preparing its own player to the formation of biggest coalition of magazine publishers, from the upcoming Apple tablet ( maybe) to the current Kindle, publication are pro actively preparing their full digital migrations. It’s not a fad but a survival issue.

Already the New York Times and the WSJ are available on the Kindle for a subscription. They will all use images. If the web traffic is any reference, photogrpahy is one main reason for traffic. So how are you going to price them ?

Will you be happy to license your image by file size ? Good luck. The digital version of these magazine will need much smaller size than print magazine, thus allowing them to feed themselves on your lower priced content.

Will you apply the pathetic rates currently applied for online usage. From $5 to $40, that will certainly not help your bottom line, unless if you want to reach it very fast.

Will you do a subscription deal a la Getty? Unlimited use for a flat fee. Good luck here too. As digital takes much less space and has a more rapid turnaround, they will have used most of your library for a miserable flat fee in less than a year.

Finally, will you continue to let them tear away all the IPTC information that you so painstakingly added to every single one of your files

So, what is the solution ? Well, for once, unlike with the web publication, you should have a strategy, and a very clear one. You should not react to people coming to you saying” It’s new, we don’t know if its going to work, we have no budget ” and let them have your pictures for a -low fee. Why ? because as it might not currently look like it now but for editorial, those E- magazine will become your main source of income in the next coming five years. And if you let them, they will put you out of business.

So, before you accept crappy prices because you think that “any sale is better than no sales” mentality or that you get lured into this “oh, but it is great publicity” trap, think about how what you agree to now  will affect you in five years

One solution is to  continue to price your images related to circulation. It is much easier to track circulation online or on a E device than on print. If they start with a low subscription, the license fee can be low. And as their circulations rises, your licensing prices should too. That is simple enough, no ? You share their effort and grow with them. Since your images are partly responsible for their growth success, its only fair.

Don’t wait for your useless trade association to help you with this as they apparently couldn’t care less. None of them have come out with any recommendation nor analysis. They just want you to pay your fees and collect sponsorship money.

Talk to each other : use Facebook, Twitter,  or the phone. Do not agree on pricing, because that is completely illegal. But agree on licensing models that make sense. Organise meetings, discuss, challenge each other. Ask your agency what they plan to do and how they plan to face this new pricing challenge. Make them think.

It would be nice, for once, to see this industry to be creative and pro active. Don’t you think ?

Posted in license, multimedia, Search, celebrity, magazine, commercial stock, technology, focus, newspaper, web 2.0, transaction, editorial, law, finance, PACA, photojournalism, CEPIC, getty | Print | No Comments »

October 9, 2009 by pmelcher.

So, as it reaches $200 million dollars a year in revenue, Istockphoto is pushing the production of stock photography to its rim. The traditionally strong categories for stock imagery, like Lifestyle, Health, Parenthood, Teens, Green, Business are all being more than very well covered by the astute production of 100,000’s very smart microstock producers. For traditional photo agencies, especially Royalty Free, continuing to produce images in these categories is pure suicide.

But there is not much space at the edges of the stock photography demand. If you are specialized in photographing snails, that is great, but lets face it, the market, even worldwide, cannot be  very big. Sure, you will still be able to command your prices but probably with clients that have little or no budget. So what is the point ?

Even almighty Getty is suffering losses within its traditional stock offering and is probably thinking to shift the whole thing to its new subscription based Jupiter Unlimited model. At least, for a business representing thousands of photographers, that would make sense. What you loose on per image sales, you win on the volume. For individual photogrpahers, it’s a complete loss.

Interestingly enough, the internet has not leveled the playing field. It is as difficult as it was 10 years ago for an image buyer to find the proper images outside of the 3 or 4 top stock photo agencies.  Volume and SEO are  two principal tools for worldwide marketing, both completely unrelated to image quality. Google Image, still being seen as the primary destination to find images is  completely counter productive for professionals as it doesn’t index IPTC ( Some still think it is  a standard) while it it privileges popularity over quality. Some tools, like the new Picscout IRC, are even helping Google Image to enhance its sad dominance over stock image licensing.

If the stock photo industry had any intelligence, it would create it own replacement for Google Image based on its  clients needs. A global image search that would read IPTC and classify images according to relevancy. That would privilege quality over popularity and volume. Sure, it would be a huge project and demand a lot of cooperation from competing businesses. Sure, it would demand cooperation rather than isolation, but the results would benefit everyone. It is probably the only solution the commercial stock industry has left until it disappears under the huge weight of  mass production.

Posted in Search, IPTC, license, Jupiter, commercial stock, technology, keyword, prosumer, getty, Royalty free, transaction, finance, CEPIC, PACA, Microstock | Print | No Comments »

September 23, 2009 by pmelcher.

While the industry is  going through its most radical change of its small and short existence, it seems that everyone is caught standing and staring at the incoming headlights. Many violent issues are affecting the way business is done today, with possible long lasting repercussions, yet it seems that all are taking cover under a “business as usual” blanket.

Google Book: The DOJ has just concluded that the current agreement is not fair. This would be a good time for the photo industry to jump in and make its voice heard. why ? Because scanning books and offering them under a digital format requires a new license for the images and Google is not offering to compensate anyone for those. They are offering to compensate the authors of the books, however. Furthermore, the images thus scanned and available on line might become another source of orphan work and a playing ground for those looking for “free” images. The biggest providers of images to Book publishers ( think Corbis or Getty) have remained very, very quiet on this. Are they making their own deals ? But the real scandal here is the complete silence and lack of action from those associations who claim to represent the industry. PACA, ASPP, ASMP, APA and so on have not taken one step to seriously address the issue and only recently a single lonely voice coming from Europe has dared to express their concern (CEPIC) . It is not going to be enough.

Metadata: At a pivotal time where more images are being used online than on print, there is still no agreement between the photo industry and publishers on how to carry and protect metadata. You would think, since it’s their livelihood, that the photo industry would have spearheaded an effort to make sure information would travel, and stay, in each and every image published online. No. Nothing. Images can and will be published online with absolutely no credit outside or inside the image. Actually, software companies like Adobe, will gladly help strip any information inside an image, even when it’s a clear violation of the DMCA.  There used to be an agreement, sometimes still in practice, in the editorial world that when an  image was  miscredited or not credited at all it would be billed at twice the amount. Out of respect for the creator. Guess that will not going to survive.

Pricing: The latest quote I have heard was $5 for editorial usage on a website own by one of the biggest publisher in the world. The funny part was that the photo editor quoting me this price was amused that someone had actually agreed to this. Photo agencies, these days, are their worst enemies. They even get scared of themselves when they see a mirror. Everyone agrees worldwide that the future of editorial, and commercial photography, is online. Most form of print magazine will die in the next five years and be replaced by an online equivalent. Yet, everyone charges pennies for licensing rights . How will that ever replace the print magazine market as a source of income? It baffles me and any four year old with a calculator.

” Why did you go out of business ?”

” Me ? O well , for the price I was licensing my images, I couldn’t pay my bills”

“Mmm…brilliant !! What are you going to do now ?”

” I don’t know, maybe hit my head against a wall real hard. That sounds like fun too”

Getty and Corbis: One is using and abusing its dominance on the market to use and abuse photographers, and the other is playing unfair competition.  Yet, it doesn’t seem to bother anyone. I was recently having lunch with a commercial photographer from the New England area who mostly shoots travel and pharmaceutical images and who has a distribution contract with the oil company legacy company. He was proud to announce that he regularly sees, on his sales report, images licensed  to big companies, at $3. When asked why he accepted those prices, he said ” its better than nothing”. Needless to add that his overall revenue, from the same distributor, has dropped 40 to 60% in the last year. After taxes, those $3 images probably leaves him with a few bucks. I would not get out of bed for two bucks. Not only that, but Getty also pressures, threatens, blackmail and abuse contributing photographers on a permanent basis. Yet, no one seems to voice their concern. If that is not a monopolistic attitude, I wonder what is ? Next to them sits Corbis. Now, how many industries have a company that has not made a profit since their creation , 15 years ago ? How is that fair competition ? If Bill Gates likes loosing money so much, why doesn’t he open a car company ? Or bail out a few banks ? Why does the photo industry have to deal with a company that does not obey to the most simple and basic rules of business ? Sure, they are not a monopoly, although they could, but they are certainly unfair competition.

Trade Associations: Someone has to explain why the photo trade associations are so useless. Not one has any usefulness and all should be referred as clubhouses instead of associations. They do nothing to represent or defend their members. They mostly act as social organizers, as if nothing of importance was happening in our industry. Not one has a lawyer in Washington DC to help promote and defend our trade. Instead, they act as conduits for manufacturers and service companies, while receiving nice juicy kickbacks for their executive members.

It will not be long for us to see more closing, bankruptcy and  maybe a Ponzi scheme or two. It is not a surprise. As long as those who work in this trade think silence and apathy are the best tools to increase business, nothing will change.

“Brave Clarice. You will let me know when those lambs stop screaming, won’t you? ” _ Hannibal Lecter_

Posted in license, Search, newspaper, copyright, magazine, commercial stock, technology, google, web 2.0, editorial, law, corbis, transaction, finance, CEPIC, PACA, getty | Print | No Comments »

June 15, 2009 by pmelcher.

Your stock photography at work :

For those who have never been, this is a CEPIC congress. Rows and rows of tables and chairs. Every hour, on the hour, people move from one table to the other, looking at another computer screen while listening to a used pitch.

Really, it is a bunch of suplliers looking for new content to propose to they customers back home. Like a big fish market. There not much talk about photography here, instead its more about volume (size of a collection), percentages and distribution. They then break for lunch where they all eat bad food. And then they start again. If that is not enough, they have the option to go in stuffy break rooms where bored people listen to panels about the business of photography for hours on.

Once they are finished, they all get together for a cocktail party where they try and enjoy themselves while eating some more bad food. All this for three days. Non stop.

If  a real photographer would walk in this room, they would cry ( they are not allowed in) . It is like walking in a warehouse full of accountants. And this is being going for decades. The same companies, the same people, doing the same thing. None try to grow and none never did. If they are lucky, they will sell for few millions to one of the big ones and forever retire. If not, maybe their kids will take over. Maybe not.

Every year they all sit down and look at those screens hoping not to be left behind, in this incessant race to survive.  Microstock is eating them alive, and they all talk about jumping in, maybe. Or hope it will disappear. Video footage? yes ? no ? maybe ?.It’s too much, too fast, too soon. None, however, feel that they are a dying breed. They hang on.

This is no different than any other distribution trade. You have a shop, you go and fetch products to please you customers. By the pound (sorry, the thousands of images). People come from all over the world, China, Korea, India, Pakistan etc to make these exchanges. I will represent your stuff, you will represent mine. Hours on of these repetitive discussion and deal making. An hour at a time. Every hour, for three days. A mini marathon of meetings that leave you drained and exhausted. And empty.

No one really leaves happy because there is no reason to. It’s just another season and summer vacations are not so far .  No giant leaps, no creative destruction, no innovation, no waves. The goal here is to stay alive, to survive another year, another term. Certainly not to take any risks.

All return home their pockets full of notes, business cards and their ears full of comments and opinions. Mostly reassuring, because that is what they were seeking. The deals made will be executed and some secrets will be passed on.

But none, not one, will ever come home a say : ” Man, I saw this incredible picture when I was at Cepic”

Posted in commercial stock, Midstock, CEPIC, Royalty free, Microstock | Print | No Comments »

June 3, 2009 by pmelcher.

If you are at CEPIC this week, in the lovely city of Dresden, Germany, here are few people you HAVE to see. If you are not going, no problem, they all have a website too.

WorldAssignement.com: Brainchild of Pierre Pankotay, serial entrepreneur , WA is a new platform that finally brings photo agencies and Photo editors together. On a worldwide level. The idea is simple and the execution brilliant. Say you are a photo editor in one country seeking to get a job done in another country. Thanks to WA, you can do a search on multiple fields, based on your needs, and find the appropriate photographer at the appropriate location with exactly the right skills. Since all the photographers in the database belong to a photo agency, you are guaranteed a pre-screening and not fall on some over confident schmuck.

From now on, it will be easy for a magazine, lets say in South Africa, to find a photographer that has diving skills and speak fluent polish equipped with an Olga for a photo shoot in Brazil. A few clicks away easy. Quality guaranteed. More info at worldassignment.com.

PixTrakk : About to be launched by the team behind Pixpalace France and USA, PixTrakk will finally help photo agencies track usage of their images whether in Print or on the web. Because PixTrakk is created by people who have triple experience in publishing, photo agency and technology, it is poised to quickly become an absolute necessity for any photo agency looking to automated their billing or simply keep track of where their images have been published. A combination of three technology power houses, LTU Technologies, TNS Media and Pixpalace, Pixtrakk will finally give user an option not to use the obscenely expensive PixID from Iphone App company Idee, inc. It is scheduled to be launched in September.

Not sure if they have a table but Keedup, New Zealand  based keywording company, is also  ready to change the market. Already well established in editorial keywording, it has launched a specialized service for celebrity agencies. The concept is revolutionary in so much as not every type of agency should use the same standard of keywords, as it is currently done. The markets, thus researchers, use completely different sets of keywords, depending on what market they work in. Yet most keywording companies apply the same rules whether the images are Sports, news or Commercial Stock. The world is about customization, its about time keywording is too.

Of course, you can also waste a whole day attending the IPTC summit and learn some more nothing about nothing or listen to some heated debate  between people you have never heard about about topics you really do not care about. The choice is yours.

Posted in idee, magazine, technology, commercial stock, celebrity, IPTC, CEPIC, web 2.0, keyword, HOLGA, editorial | Print | No Comments »

May 26, 2009 by pmelcher.

This is important for many reasons ( more in a later post)  :
THE YOUNG PHOTOGRAPHERS ALLIANCE DEBUTS IN CHICAGO,
ALAMY FIRST TO PLEDGE SUPPORT

MAY 6, 2009, PAVILION, NEW YORK: The Young Photographers Alliance (YPA) (www.youngphotographersalliance.org) made its debut in Chicago at Picturehouse’s 4th annual event held on Thursday April 16, 2009 at the River East Art Center.

YPA is the creation of Jerry Tavin, co-founder of IC Worldwide (www.icworldwide.com) and Deborah Free, President of Picturehouse Marketing US/Visual Connections (www.picturehouse-us.com). Both are widely-recognized as advocates and leaders in the photography industry. Founded as an international not-for-profit educational foundation, YPA is focused on bringing disadvantaged students opportunities for advancement in photography.

With the elimination of art education in public schools and the ever-increasing cost of a college degree, these barriers are more difficult then ever to overcome. This lack of support directly affects photography students and could prove to have a long-term negative impact on the future of professional photography.

Amid these concerns, YPA was created to inspire and support the next generation of image makers through college scholarships, mentoring programs, internship opportunities and educational seminars, internationally.

“We are pleased that YPA was so well received after our announcement. The enthusiasm and support was immediate, both at the Picturehouse event and the PACA Annual Meeting held in Chicago,” said Jerry Tavin.

In addition to two scholarships already provided by Jerry Tavin and Picturehouse, Alamy (www.alamy.com), pledged a third scholarship for the 2009 recipients.

“We think the Young Photographers Alliance is a great concept, and we’re excited to be involved at this early stage.”
Alan Capel, Head of Content, Alamy

YPA is also pleased to announce the position of Erin Moroney of Axiom Photographic Agency (www.axiomphotographic.com) as their European Liaison. “I’m delighted to be part of YPA.  In this current climate, it’s very easy to be cynical about the industry.  It’s refreshing to be involved with an organization that is so committed and passionate about nurturing new, young photographic talent.”

YPA is receiving endorsements from various organizations as well. ASPP Executive Director, Cathy Sachs states, “The American Society of Picture Professionals is very pleased to add its support to this wonderful new initiative.  The mission of the Young Photographers Alliance dovetails very well with our own educational and mentoring programs.  In addition the whole photography community has an opportunity to come together to share the passion of these disadvantaged young photographers, and create a nurturing environment for them.”

In New York on October 13, 2009, the evening prior to Picturehouse, a reception to announce the first Young Photographers Alliance scholarship recipients will be held at the Metropolitan Pavilion. In addition, a Silent Auction of the work of many of the scholarship applicants as well as professional photographers will be on display. All proceeds will be divided between the scholarship funds of the students and YPA’s various projects. More information about YPA’s programs and events will be available in the coming months.

#######

Be involved or die…

Posted in commercial stock, CEPIC, PACA, editorial, france | Print | No Comments »

May 15, 2009 by pmelcher.

There is no standard in photography captioning and metadata. That lossless group of taxonomist geeks who have been mismanaging the IPTC organization  have made a mess of the whole thing and its getting worse. Someone should get fired for good.

Not only IPTC is not a standard, it is now being implemented properly by anyone. The whole thing is ridiculous.

Every single one photo application you open these days has a different header for the same fields . Depending on what software you are using, the fields have different names ? why is that ? where is the standard ? Should you ever want to educate someone on how to properly caption his/her pictures, it is impossible as you cannot even exchange proper field name’s with them.

At the time when there is more images exchanged and used  worldwide, it is impossible to write or read metadata in a standardized way. It is as if this was invented and managed by Microsoft employees : a mess with no logic and practicality whatsoever.

Someone with a brain should take this organization over  and really do some productive work instead of spending time in 8 hour long session explaining to people how a standard is not standardized. And it really doesn’t matter who does it, but lets stop the massacre.This is ruining everyone’s work .

Lets have a simple 6 fields entry that would be the exact same for all software application that would contained the minimum information necessary, like copyright, description, contact info, date, location and keywords.  Make them stick to the image regardless if it is cropped, resized, altered, spit on, whatever. The metadata should travel with the images like its pixels.

And that is it. After that, you can attached EXIF , XMP, Word, Side cars, Dublin beer  and your dog to it, should you want.  Who cares ?

look at that :

“QCode:
A special IPTC format to express the code of a concept which was introduced with the family of G2-Standards. Typical for the format is having a string, then a colon, and finally another string. As the G2-Standards require to have potentially long strings as globally unique identifiers the major goal of QCodes are to shorten them and to make the controlled vocabulary visible this code pertains to. The format of a QCode is in short: “short name for the controlled vocabulary”:”code of the concept” like e.g. subj:06011000 “

who has time for that crap ?

KIS : keep it simple, you geeks !! Simple, useful and agreeable to use . We do not need to know the shoe size of the the photographer. Complicated does not mean intelligent. It just means complicated. And software developers, if you do not stick to the standard than go play somewhere else, we will not use your products. Go mess with someone else’s mind.

As the CEPIC members are about to sit in their chairs for eight long hours to listen to a bunch of nerdy taxidermist talk about field #110 and how it took them 15 meetings to agree on what it should do, they should start a revolt and throw their chairs at them.

Field #110 ? who has the time to fill 110 fields for every images ?  What is wrong with these people ? do they ever caption images themselves ? Certainly doesn’t look like it.

Enough blabbering, IPTC people ! 6 fields, all named the same way and that is it !!

Posted in technology, commercial stock, No sense, IPTC, keyword, CEPIC | Print | 3 Comments »

February 24, 2009 by pmelcher.

You know it’s coming…you are just not sure what to do about it. A few weeks ago, Apple released the new version of their personal DAM called Iphoto. Besides being one of the worst photo organizing application, it came out bundled with a little gadget that allows  it to recognize faces and tag them accordingly.

The technology is not really new. Picassa has offered the same, on line, for quite a while. The principle is rather simple. The computer recognizes where faces are located in a picture and asks you to tag it appropriately. After a few examples, the application takes over and continues automatically based on what it has learned from your input. It will still make some errors, which you can correct, but overall, it will be pretty efficient.

Myheritage.com, a family history website has offered the same technology for a while, with a twist. It tries to match your face with a celebrity and tells you who you look like.

Those are two consumer-oriented usage. What surprises me is that no photo agency search engine has even remotely tried to apply this technology to their work flow. Especially in the editorial world, where 95 % of the searches of people  are made with proper names. A photographer shoots Bill Gates at an event, the image is processed automatically to add his name to the IPTC field and added to the database. What a time saver !!!. Or , you finally find out the name of that woman sitting next to George Clooney at the last Miramax party. You upload her picture with the right info and hop! your whole database is updated in seconds.

Now, lets take this a step further. You just figure out what species that bird is. With the same technology, it can update any and all images with the same bird. Even better, you take a picture and it will scan the internet to find out  what species it is and automatically add it to your images. This could be done for almost anything in your images. On the search side, a user can upload a generic image of a bird for which he has forgotten the species name and the database will return all the images with the same species in it, along with its name.

Currently, photo agencies spend a fortune on key wording. Some even have in house departments that keep on growing, as they process more and more images. Others give their content to be key worded by batteries of  9 to 5 keyworders based in India or other low wage countries. No one really mentions it, but this has become one of the highest added cost of images processing since they have become digital. A whole underground world, with its tight rules and regulations , its specialized software and its priests. It has almost brought key wording, the act of adding words to an image, to a science. Or, at least they would like it to be. They have “structured” vocabulary, words you can or cannot use, “standards” and other super secret sauce that you should respect if you want to be successful. They control a broad range of scary sounding anagrams, like IPTC, XMP, Dublin core, that they spend hours discussing during closed door sessions around the world. The more complicated, the more esoteric, the more people think it is important, if not fundamental.

They usually sit next to the IT guys and exchange complicated sounding words with looks of complicity while the rest of the room looks upon them with complete blindfolded admiration.

But all this is soon going to change. Besides the new steps of auto tagging, image search is coming out of its infancy. You currently also have similar search, color search and exact image search, giving the meaning of an image its rightful place, next to its description.

Why don’t we see any of these more often ? probably because image key wording has generated its own business, and jobs, a bit like Microsoft has created help desk jobs because it crashes all the time. It has grown out of a shortcoming. It plugs in a hole between the photograph and the person looking for it. It has replaced the fame knowledgeable researcher that agencies used to have with a generic obtuse answering machine. Image Key wording has now become an evil growth on the side of the photography business, managed by  librarians who would like you to believe that they are a solution. The amusing part is none actually access you database history to see what words are actually being used by your clients and how successful the results are. For them, and the rest of the key wording industry, if a client can’t find the right image, it is because they are not using the right keyword.

A bit like stock  photo agency editors who decide what image should make it through your system without ever looking at what images are actually published, the key wording industry has absolutely no relations with actual users. Nor do they seemingly care. They believe the users should be keyword friendly, and not the opposite.

Image search is going through a long awaited evolution and is now beginning to offer the proper tools to match a need to an offer and those who will win will be the ones that understand how to apply this technology to better serve their clients.

Posted in idee, technology, commercial stock, celebrity, Search, PACA, CEPIC, keyword, editorial | Print | No Comments »

December 17, 2008 by pmelcher.

The world economy, as we all see, is not doing well. Between massive layoffs and the beginning of a deflation trend in the USA, signs are all pointing towards catastrophic changes ahead. what does it mean for the photo industry ? Let take a look and make some predictions.
The first place photo agencies and image buyers are going to save is on what is seen as non essential cost. Trade shows, reunions, festivals, awards, all will see a dramatic cut on attendance. Already National Geographic in the USA and PICTA in Germany have been canceled. Two reasons for this : they will not find sponsors and they will not be able to book enough presence. More shows will follow. The ones probably the most hurt will be photojournalism shows as on both side of the market, creators and users, there is no more money. Visa Pour L’image in Perpignan will certainly will see a huge decline in its attendance, especially from US participants, as the cost of attending is rising every year, with no tangible return. But others, like PACA, or even CEPIC will greatly be impacted , for the same reasons. The only shows that might survive are the ones that get image buyers and sellers together, like Picturehouse. But the attendance might be only local, as everyone else will continue to save on travel cost.
When times get thought, companies tend to rely on their finance department for help. Thus creative management is replaced by bean counting management. For some unknown reason also known as the turtle reaction, they no longer look at what will make them more money but rather what will save them money. This will accelerate the adoption of the subscription base licensing scheme as it makes easier for everyone to manage and budget. Agencies working only with freelancers photographers on a commission basis will try to follow until they realize it is too cost prohibitive. Which will be too late.
Smart businesses will see this as an opportunity, as failing agencies will hit the market for a bargain price. Some will be great opportunities, other will be rotten fruits. Either way, there will be more consolidation.
All image buyers will rush to budget photography. If you though microstock was doing well, wait until 2009. no one will care so much about great photography, or at least no enough to matter. Any image with a good price will do the job. Since more freelance photographers will hit the market after being laid off  their staff job, it is not the supply that will lack.

Even assignment and wedding photography will be hurt. First, because companies will reduce their marketing dollars and not feel that a CEO head shot needs a pro, especially with the husband of the marketing VP who is unemployed and has this cool Canon 5 D mark II he bought before being laid off. Others will be happy to do assignment work for free if they can keep the licensing rights.Furthermore, ex newspapers staffers will join the growing ranks of wedding photographers and will slash down prices.

If anyone gets married anymore or hires a photographer.

Than, there is also the looming SAG strike. The SAG is the Screen Actors Guild and every single movie star is a member. 75% of their membership is already out of work so couldn’t care less if they went on strike. That would create havoc on the editorial celebrity world, one of the last healthy places for photography. No more premieres, no more red carpet, no more award shows. Some photo agencies only cover those. It would be a catastrophic blow to them. Others might precipitate their photographers into the street to chase the celebrities, doubling the already overwhelming amount of paparazzi in the streets. Besides the fights amongst them, accident with celebrities will happen and laws will pass.It is already an over saturated market anyway, so prices, like others, will plummet.

Not a pretty picture : There are no safe heavens. There is not one photo agency or publication that will not be tremendously  affected  by this economy. not one.  No one will be able to pull into their degrees to find solutions.  The ones that will survive will do so by pure brilliant instinct, by being ingenious and street smart. There are ways to navigate more or less safely.

Posted in Midstock, newspaper, license, celebrity, commercial stock, magazine, prosumer, photojournalism, transaction, editorial, finance, PACA, CEPIC, Microstock | Print | No Comments »

October 11, 2008 by pmelcher.

It is not really the photo industry that is in danger of extinction, but rather a weird and strange animal that appeared about 50 to 60 years ago out of pure greed.

Let me explain:  When photography became a job, the first photographers were troopers who would get up in the morning with the firm intention to get an assignment, or 2, before the end of the day. They would look for both stories and clients and when they fit together, they would be rewarded with money. Publication or ad agencies would never dream of licensing images that were not specifically shot for them : how plebeian !! Photo agencies where then created mostly for photographers to share and organize resources. Since they became the repository of all images shot, they start to accumulate stock image made of past assignments. And thus, like any sound business, started to license those too.

And then, with the success of bigger Stock houses, like The Image Bank, a creepy, greedy little animal started to emerge. The stock photographer. Never did nor would talk to a client directly, they would get up in the morning with the sole purpose of taking images that could one day be licensed. Like movies that go direct to DVD, their images where exclusively shot for stock.

Armed with research analysis, spreadsheets, and a whole lot of corporate culture, they started multiplying. Mostly because their images where much cheaper than sending a photographer on assignment. There was no other cost involved than just the licensing rights. In a way, they murdered a large part of the assignment business and open the door for more photographers, with doubtful talent, to enter the arena.

For a while, a lot did well, as travel prices surged. They managed to live off the Rights managed tradition of exclusivity even thought they never shot those images for that client . And then came in the real experts. Marketing gurus with intense software licensing experience. They turned pricing around by licensing images as service rather than a product : the RF guys ( and girls).

The “stockers” got their first warning shot. Prices went down. Shields were raises, hundreds of thousands of email send out, forums, debates, heated conversation plagued the industry for a while until tales of high income started to surface. Some stockers where actually making more money than before. The second gold rush started. Everyone, suddenly started shooting RF. Agencies followed, as RF was to be the wave of the future. And it was, for a while.

Until file sharing entered the photo scene. People started exchanging their photographs, for professional usage. As the cost of maintaining  a server became too steep, these exchanges were tagged with a fee. A very low fee, but indeed a fee.And a flood of new stockers invaded the scene. Very smart ones, very talented ones, and very useful ones.If there was a market in stock photography, historically controlled by a few selected pompous “pro”photographers, then it should be for everyone.

You can still hear the stockers screaming as they are being trampled by the masses in a last effort to save their “territory” . But lets face it, we all know it is a dying breed of irrelevant photographers. Beside exploiting an immature market, they had no talent. They were the refuseniks of the assignment world, incapable of being hired for a photo shoot . And now, even their private grounds is being destroyed by the hungry masses.

So now what ? Well, besides microstockers who will, in the majority, not be able to sustain a living with their photo sales, there will be less in less “pro” making stock photos anymore. Not because they don’t want to but because they will not be able to make a living out of it. Some might be capable of moving up to assignment works, others, the majority, will leave the profession altogether. And that will be a good thing. Photoshelter’s Collection recent demise is a good example that these images are no longer welcomed on the market .The oversupply of images that we a currently experiencing, will be drained from the middle, that disappearing bread of stockers. They will no longer exist and no longer produce.

And finally, the photo world will be repopulated by photographers that really enjoy taking pictures, rather than analyzing spreadsheets. From the part time amateur to the full time pro, passion of great photography will reappear as being the leading reason for being in this industry, not greed. No more of these small business mentally photographers that thought of themselves as a superior breed. The playing field is leveled and the industry’s parasite, the pro stockers, are out.

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