Let’s say your a commercial stock photographer or agency and you are ready to embark on a new photo shoot. You probably have a direction, an objective in what and how you want to shoot. At least let’s hope you do. Therefore you should have already a set of keywords, if not written down, somewhere Read More →

A good friend of mine, quoting someone famous in the industry, said to me recently ” This industry (the photo industry) draws  the best and the worse people’. Nothing can be so true. On one side you have some of the most amazing brains, whose talents mix ingeniousness with off-the-chart brightness, paired with an acute Read More →