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The choice is yours

If you are at CEPIC this week, in the lovely city of Dresden, Germany, here are few people you HAVE to see. If you are not going, no problem, they all have a website too. Brainchild of Pierre Pankotay, serial entrepreneur , WA is a new platform that finally brings photo agencies and Photo editors together. On a worldwide level. The idea is simple and the execution brilliant. Say you are a photo editor in one country seeking to get a job done in another country. Thanks to WA, you can do a search on multiple fields, based on your needs, and find the appropriate photographer at the appropriate location with exactly the right skills. Since all the photographers in the database belong to a photo agency, you are guaranteed a pre-screening and not fall on some over confident schmuck.

From now on, it will be easy for a magazine, lets say in South Africa, to find a photographer that has diving skills and speak fluent polish equipped with an Olga for a photo shoot in Brazil. A few clicks away easy. Quality guaranteed. More info at

PixTrakk : About to be launched by the team behind Pixpalace France and USA, PixTrakk will finally help photo agencies track usage of their images whether in Print or on the web. Because PixTrakk is created by people who have triple experience in publishing, photo agency and technology, it is poised to quickly become an absolute necessity for any photo agency looking to automated their billing or simply keep track of where their images have been published. A combination of three technology power houses, LTU Technologies, TNS Media and Pixpalace, Pixtrakk will finally give user an option not to use the obscenely expensive PixID from Iphone App company Idee, inc. It is scheduled to be launched in September.

Not sure if they have a table but Keedup, New Zealand  based keywording company, is also  ready to change the market. Already well established in editorial keywording, it has launched a specialized service for celebrity agencies. The concept is revolutionary in so much as not every type of agency should use the same standard of keywords, as it is currently done. The markets, thus researchers, use completely different sets of keywords, depending on what market they work in. Yet most keywording companies apply the same rules whether the images are Sports, news or Commercial Stock. The world is about customization, its about time keywording is too.

Of course, you can also waste a whole day attending the IPTC summit and learn some more nothing about nothing or listen to some heated debate  between people you have never heard about about topics you really do not care about. The choice is yours.

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