“His latest eye-tracking survey found that big feel-good images that are purely decorative are mostly ignored online, while stock photos or generic people are also intentionally disregarded. In contrast, when users know that a picture of a person is real they will engage with the image for extended periods of time.” from the New York Times
“Mr. Nielsen concludes with some advice to those using the Web to hawk products or content: Invest in good photo shoots: a great photographer can add a fortune to your Web sites business value. After all, he notes, most sites are full of fluff of which theres too much already on the Web.