July 19, 2010 by pmelcher.

Man I love what this guy has to say :

Posted in license, multimedia, Search, TIME, celebrity, magazine, E Reader, commercial stock, technology, web 2.0, prosumer, news, corbis, getty, editorial, transaction, flickr, photojournalism, finance, Microstock | Print | 3 Comments »

July 12, 2010 by pmelcher.

The Long love affair between photography and Media is over .

Because the editorial world is replacing experience photo editors with journalistic background for inexperience pixel pushers that are ordered to select the cheapest images, regardless of quality, they are opening the visual airways for steep competition.

A bit like traditional Royalty free opened the door to microstock by increasing prices and leaving a huge marketplace vacuum, magazines ( web or print) are leaving a wide open space for quality photography.  Because they still thinking terms of gatekeepers, they beleive the audience will follow them into whatever they publish. Problem is, this is the internet : the many to many market. They are no gatekeepers anymore, just influencers.

More and more, out of frustration to see great images go unpublished, photo agencies or photographers are doing their own editing/publishing. Zuma Press, with their Double Truck magazine was one of the first ones. Probably fed up of not seeing great images published in their rightful format, aka double page, they proceeded in doing their own magazine, featuring the images they liked the most. Is it a runaway success ? No. But it was a first.

Since then, a lot of photo agencies have launched their own blogs, featuring their own images, since their traditional clients would not use them. Not because they were bad, but because they were unwilling to pay a decent price for them. Some of these blogs, like X17online.com have become leaders in their markets. Photo agencies like VII have also launched  their own magazine, also in frustration of never seeing some of their great coverage go unpublished.

The result ? The public now has access to other sources of photography, previously hidden from them. They can see and compare. Gatekeepers are being challenged by influencers.

The smart publisher are the ones that will quickly realize and capitalize on this. Drop the most traveled image rat race for the lesser traveled side road of quality.

Here’s the deal : A well designed magazine with high quality- exclusive content will have no problem raising a successful paywall. The same way as people have no problem paying for very expensive Jewelry at Tiffany’s, or Cartier, they have no problem for paying for something they feel has value. They will not never pay for same middle of the road content. It’s not Pay walls that do not work, it’s what it’s what is behind them.

So here is the evolution of photography : More and more, creators of photography , disappointed of not seeing their best work being published, mostly because of unbreakable subscription deals made with mass providers, will start self publishing . More and more, those precious eyeballs that all want to retain so desperately will start navigating elsewhere and spread their attention span to other non mainstream sites.

The tide will be even greater when a critical mass will start understanding that they are not seeing the best , but the cheapest . Photographers will start combining their content with others and create their own outlets. Photo Agencies will gain momentum in their self publishing efforts. The media outlets that have spend millions to raise and maintain their brands will start being eclipsed by a guy and a computer.

Don’t think it can work ? Wireimage has been very succesful for many years in charging consumers to have access to medium  access to their images. No downloads, no editorial, just access to bigger thumbnails. Strangely, that model has never been replicated while their is no reason why it wouldn’t work elsewhere.

Editorial publishers are dropping the ball on their suppliers and forcing them to become their own competition. Or go out of business. Does that make any sense ? All that while lying to their clients. How long will that last ? Even with the advent of Ipads and E readers, this will not continue long.

Maybe the fall of Newsweek, and right behind, Time magazine, has a lot to do with that. If you have paid attention, you would have seen that in the last 4-5 years, they have reduced their image content to everything Getty/AP/Reuters in order to save money. Result ? Same images you all have seen on the web, but a week later…And then they wonder why people don’t purchase them anymore. They have laid off so many great photo editors that there is no way they can even find a great image anymore. In other words, they have both killed what had made them successful.

In other words, if photography is in crisis right now, its because Media is dying of a long slow agonizing death and trying the bring it along. Trouble is, photography can live without Media, not the opposite. These times are about to show it.

Posted in celebrity, magazine, Newsweek, E Reader, license, TIME, news, editorial, photojournalism, web 2.0, getty | Print | No Comments »

June 17, 2010 by pmelcher.

Today, in honor of Getty images being the first one to launch a totally useless Ipad App ( I thought these things were reserved to Corbis ), we will share with you a few of the expressions heard or read, invented by corpocrates ( or wannabees) wanting to sound intelligent,  that are supposed to replace the words “Photography” or “Photographer” :

“Compiled  using lens-based imaging technologies” ( That is a photograph)
“Digitally captured  visual wavelength ” ( Ditto)
“Data Sensor light recorder. ” (DSLR)

or a variation..
“Digital light sensitive recorder”.(DSLR)

“Content provider” ( that’s a photographer. Expression coined by the suits at Corbis)

“Legacy data” ( That is mostly used by Digital Asset Management companies)

“Digital asset” ( Another one coined by the Seattle suits)
‘Photography’ for me,” he wrote, “denotes a wide range of imaging practices … dialectically enmeshed with the construction of practical reality
“sight machine” for the coalescence of imaging devices and their data that digital technology has permitted. ( this one is special to me)

“manufacturer of digital files ” ( that is also for photographers or photo agencies)

Why is Getty Images Ipad useless you may still ask. Well, because the Ipad was designed to have the best browsing experience, thus allowing anyone to use the website perfectly well. Of course, you can’t shake it to get a random search like their app does, but I am not sure that is a very demanded tool. I am glad you asked.

Now, an I- “Pad,Phone, Pod ” that could randomly find expertly pseudo complicated expression to replace “photograph” or “photographer’, that would be really cool, no ?

Posted in E Reader, technology, web 2.0, corbis, getty | Print | No Comments »

May 28, 2010 by pmelcher.

Photography, like most industries affected by a center of gravity shift to digital, has experienced more than a migration from film to data packets. One of the most fundamental shift, however,  is how the decision process moved from quality of content to cost. Let me explain:

For a long time, the key decision in purchasing a license for any photograph had been it’s quality, it’s relevance to the intended usage. Sometimes, the photograph even outperformed its intended use, it was so good.  Cost, because it was perceived as a tool of value, was not an issue. Magazines had absolutely no problem in spending a lot of money to send photographers around the world and back in order to get the best images.

In fact, a lot of the magazines’ competition was done on newsstands with whom had the best cover. It was a badge of honor.

As images became easier and cheaper to transport thanks to falling memory prices as well as more readily available and cheaper bandwidth, the prices also started to drop. The cameras, the lens, the post processing, the traveling certainly did not drop. Just the cost of getting an image form A to B. Somehow, however, the belief that digital was cheaper to produce took root and, like a bad venom, infected  the whole industry.

Getting the best photographer to the location suddenly did not become a necessity. Getting the images faster took over. The best images was replaced by the fastest. Let’s just pick a photographer that is there already and get those images in. Assignment no longer included transportation to and fro. That lasted for a while as the still high cost of technology paired with the difficult technological learning curve kept the competition to a select few. However, that did not last long. Cost of equipment as well as it’s ease of use quickly lowered, allowing more and more to enter the competition for the fastest image.

Since it is impossible to transmit an image before it is taken, the competition hit a wall where everyone found themselves at the same level, transmitting as fast. So what happened ? prices dropped. The competition, as well as the usage decision, shifted again, this time to the cheapest.

Today, this is where we are : Decisions are no longer made on the quality of content but on its cost. It really doesn’t matter if your the next Cartier-Bresson, if you are too expensive, you won’t get published. If the photo budget is already spend on two or three subscriptions to photo agencies and your images are not part of the “feed”, forget it. You might as well go fishing. They will like your images, they just won’t use them.

What magazine readership do not see, is that they are paying to read publications that do not show them the best pictures but rather the cheapest. It is a very deceptive procedure. Don’t magazine attract your attention by the promise of delivering what they consider the best ?  Yet, as far as photography is concerned, they don’t. The rule has become to fit the image purchasing process within a pre-established budget. No longer do editors beleive that great images can boost readership. Instead, they beleive cheaper images will save them from oblivion.

How long would you continue to go to your favorite restaurant once you knew that they didn’t even try to purchase better product but just the cheapest ? This reminds us of those houses build with cheap dry wall imported from China that eventually made everyone badly sick. Sure, they were cheaper, and yes, cheap photography is not bad for your health. At least, not that we know of.

Photographs have a better chance to be published these days if they are cheap, not if they are good.

It is sad. Sad because there a great images being shot everyday that will never, never be seen because of this dictatorship of the wallet. Sad, because readers are being lied to by this money censorship. Sad because it is helping no one.

As magazine or website publishers continue to think in terms of broadcasting (One to many), our world is changing to social (many to many). Consumers are quickly evolving from passive participants to active contributors. As this migration is deepening, more will search for their own sources of photography that they will in turn grab and share. They will start invading the publishing world with images that they like rather than those that are being force fed to them by penny-pincher corpocrates. They will deconstruct and break the barriers of the conglomerate publishing world in order to resubmit their own vision of the world. It is already going in the world of text journalism, it will not be long before photography gets swept in.

It is no longer a viable proposition to beleive that image consumers will continue to just passively absorb cheap content. The barriers  that kept the suppliers of images invisible to the readers  have fallen, permitting them, for the first time in the history of photography, an unprecedented access to the source. They can now see where publications get their content from and make their own decisions. Ironically, as publications divert more and more what they use to the cheapest, the rest of the production become more and more visible, making their money censorship more obvious.

Obviously,  this uncomfortable situation is not going to last long. Photographers and photo agencies will soon be forced into finding lucrative ways to supply their images directly to the readers, by-passing those publishers who have refused to use them for monetary reasons. Some already do.

There is another revolution lurking here and once again, the photography world will never be the same.

Posted in copyright, license, multimedia, celebrity, magazine, E Reader, technology, newspaper, web 2.0, transaction, editorial, news, finance, wire service, prosumer, photojournalism, getty | Print | 1 Comment »

May 20, 2010 by pmelcher.

Sports Illustrated seems to be highly dedicated in making their publication valid in the digital age. They have just released a  video of what it will look like on the new HTML 5 browsers soon available. There is no mention if this will be behind a paywall but it certainly starting to look enticing enough. Since it is all in HTML 5, it is also very portable ( think different tablet manufacturers, not just Ipad) thus  widely visible. The very near future looks really good :

Posted in magazine, technology, E Reader, copyright, photojournalism, editorial, slideshow, news | Print | No Comments »

March 27, 2010 by pmelcher.

One morning you wake up, and it’s facing you.  Everything that you took for granted and made your life so comfortable is suddenly gone. Probably forever. Welcome to the economy of fear.

What use to be a cozy job, where every day brought you  a new batch of interesting challenges, has now become days of uncertainty and doubt. From photo editors who are not sure how long they will keep their jobs, to staff newspaper photojournalists who could be shooting their last images, everyone is living in fear.

In the last decade, the photo industry has pivoted from an economy of wealth and abundance to an economy of fear. It is not so much about talent, creativity or effectiveness anymore, as it is about who can scare the other into submission.

Pricing for example, is not based on usage, or talent, or even level of professionalism anymore. It is based on the fear that someone else could price it lower and thus take the sale.  Whether assignment or stock, images are priced on how high it can go before loosing the job to the competition . And these days, that is not high. Photo editors negotiate with the “I can get it cheaper” stick in one hand, forcing photographers, or agencies, into fearful submission. There is little conversation about quality anymore.

It is not just about pricing, however. The fear factor enters all level of conversations. Companies like Getty approach and retain photographers also on fear. If you do not work with Getty, they claim, your images will never be published. If you work for a competing agency, you will never work for Getty, and so on. A bit like Wal-Mart ” how to handle a supplier” handbook of  “we own the market, we own you”. Some suppliers of Wal Mart, by the way, have been forced into bankruptcy, because they were forced into unsustainable low pricing.

It’s the fear of the other. Stock shooters fear the ever growing crowd of microstockers, Photo agencies fear other photo agencies ,wedding photographer fear other low cost wedding photographers, Photo editors fear their bosses, and publishers fear the future.

On top of that, everyone ( well almost) fear the passing of the Orphan Works bill, the Electronic Frontier Foundation, the Government, new technology and in some cases, even their car.

Recently, an image matching company released a report saying that 8 out of 10 images appearing on commercial Web sites are being used “non-legitimately”, offering their service as a solution.  Fear as a selling strategy. If I scare you enough, will you buy my product ?

When the future is uncertain, like it currently is  in the photo world and elsewhere, it is natural  to be worried and scared. No one can seriously say today that they know for sure where will they will be in 5 years from now. However, for companies, or individuals, to capitalize on that fear, to use is as a primary bargaining tool is despicable. It is like pushing down on the head of a drowning person with the promise of saving them. A false promise.

Photography does not live well under fear. Creativity gets lost and conformity becomes the norm. Snake charmers invade the land with their make-believe magic potions, orators take to the podiums to agitate  more fear and offer their security blankets ( for a fee). Opportunists see opportunities to make deals that defy reason as they know how fear is a powerful logic sedative.

We are going to see a lot of decisions driven by fear this year and next, mostly creating poor results.  A lot of people jumping to the cliff in order to avoid the fire. But mostly, we will see a lot of fear smellers take advantage of the situation.

Posted in license, technology, commercial stock, E Reader, newspaper, prosumer, getty, transaction, finance, photojournalism, Microstock | Print | 2 Comments »

March 2, 2010 by pmelcher.

How to iTablet the Ipad ? Microsoft is about to reveal something that could bypass the need to carry yet another big thing just to read magazine, newspapers or surf websites. Called the “Mobile Surface” and only to be shown to employees for now (must be extra beta), it is a small portable box that will project an interactive image on any surface.

Look :

 Of course, there is a lot of questions left. Mainly, will it not crash. However, this technology could be integrated in your cellphone ( the smart kind) and, while keeping the size small, allow for higher viewing real estate.  One will have to see how editing an image on a blue table will work out, or keeping your email private in an airplane.

This is however a very interesting development for E-publishing  ( just think of a 3D video or immersive photography) as well as computing in general. More stuff here

Posted in technology, lens, Newsweek, E Reader, magazine, multimedia, slideshow, photojournalism, web 2.0, newspaper, editorial | Print | 1 Comment »

February 17, 2010 by pmelcher.

Wired magazine, in the trail of others, has partnered with Adobe Air, to display what their publication will look on a E reader. There are a few interesting points here.

First, for the geeks out there, it is interesting to see that Adobe, whose Flash is not supported by Apple’s Ipad, is now pushing Air  as a delivery platform. There will be a battle out there on what application will be running all these E magazines and Adobe is shooting the first salvo.

The second part is that Wired present this as an addition to their print publication, not as a replacement. As much as they are investing in the new technology, they are not ready to drop their print, web, IPhone apps just for that.

The Third, is that besides a format, there is no mention of hardware. It is supposed that this is for an Ipad, but really, it is for any existing or to be invented color tablet  ( sorry Kindle).

What about photography usage? Well, they are some very compelling statements here.

Images are a key element of this evolution. From 360 to immersible, from stop action to galleries, there are many forms of photography shown. Nothing new indeed, but a new usage certainly. Where do you find stock for 360 photography ? nowhere currently. So where will they go ?  Assignment, surely. Are you ready ? There is stock for panoramas images, but will that be enough ? And is the micro stock community going to plunge into this also ?  Probably.

However, the more important element of photography usage here is the option to share it. Either via email or social networks, almost every image can be shared with a click of one button. Now, we all know that editorial pricing has always been about placement, time and geography. What has never been appropriately addressed with web usage is now going to become standard practice for all editorial. Al thought you have  licensed your  image for a week, a month and for a small side usage, next thing you know it’s all over the web, in different format, given away for free to people you have never heard of. And never will.

Sure, you can go the Getty way. Here, pay me $49 and do whatever you want with the image. I would like to see Getty’s executives faces when one of their $49 image goes viral. Ouch. Na..not a good idea. Images should be license based on usage and usage should be tracked per number of clicks. After all, if an article or an image published on Tablet gets shared a lot, it is all in the benefit of the publication, right ? It’s free marketing. Yet, your image has been instrumental to that sharing action, so shouldn’t you be compensated ?

What do you mean you do not know how much click it has seen ? Do you know how much circulation a magazine has ? Yes, ok, well, with a link, it is even easier to track. They want a sharing option on your images, charge them either an additional flat fee, or a fee per clicks. But please, charge something. You are not Getty. You will not get back in volume what you just gave away for free. Never.

So. first thing first: Add to all your invoices  and delivery statement “NO DIGITAL RIGHTS” . If they want web usage or E Readers, then lets negotiate a different fee. Ask if there will be a sharing option . If yes, then add an additional fee. How much? well, that is up to you to decide.

Be proactive. You will be proud you did.

Posted in celebrity, copyright, license, magazine, technology, E Reader, commercial stock, multimedia, newspaper, editorial, getty, Royalty free, transaction, finance, web 2.0, photojournalism, Microstock | Print | No Comments »

February 13, 2010 by pmelcher.

So it’s start…Interview magazine, created by Andy Warhol, is currently showcasing what their magazine will look on the iPad. It is mostly a scan version of the magazine with a few added artifacts ( video, share, etc). Use of photogrpahy is still very flat, yet certainly more interactive than a print edition.

 Does it make want to by an IPad? no. Does it make me want to get Interview for the Ipad ? no. But it is certainly a plus. This type of exercise is exactly what  what the publishing, and the photo industry needs. It will make Art directors, as well as photographers, rethink what can be done with the still image, as well as video, sound and imaginative layouts. It will also probably break forever the frequency of publishing, currently segmented in daily, weekly, monthly etc, forcing publishers to adopt a more casual approach.

Hopefully this will trigger a  healthy competition in the publishing world with the result of more and more inventive usage.

Now that the tools are present and becoming affordable, it is time for to the creative communauty to start doing what it does best : Be creative. The foot is on the pedal, let’s accelerate.

Posted in technology, E Reader, magazine, multimedia, slideshow, editorial | Print | No Comments »

December 18, 2009 by pmelcher.

All the E-readers and tablets are fine and exciting as long as they offer something new. If magazine publishers are going to do the same mistakes as they have been doing online, that is copy and paste the print content on a digital format, then let’s forget them.

Who will want to carry an extra item if its only a digital copy of what they can get on print. The other day, Time Inc released a video of what Sports Illustrated might look on a color E-reader. Besides giving updated sports results and bigger slideshows, the rest was exactly the same. Page of text, with same layout as print, with a few lonely photographs to illustrate them. Sorry, but there was nothing exciting about that.( Bonnier released  another example of a boring Print to E Reader layout in this this video. When you are done yawing, please continue). If the format is reinvented then the layout should be too. What we need is a Alexey Brodovitch of the E reader, a revolutionary mind that will break the old tired rules of publishing and make reading magazine exciting again. Someone that will invent the continuous magazine for example, breaking away from the daily, weekly, monthly, bi monthly cycle that printing and circulation demanded. Someone that will take advantage of the new possibilities, the new format for all that it has. Simply applying cheap make-up on a dead format will not work. People are not going to purchase and use these electronic tablets just to save the environment. The salvation of the magazine is  all in the content, not the support.

Take for example photography ( mmm, wonder why ?). Up to now, publishing empires of America have used photogrpahy only as a tool to prove or confirm a point , not as a narrative. Take news magazine like Time or Newsweek. They will use photography to illustrate an article on a topic, just to confirm with a visual what is being written about in the text. Why ? because as humans, we tend to trust more what we see than what we read. The written text has authority while the visual has credibility. In the current print media, the text is always, always privileged over the visual, even if sometimes the images would be a much better tool of communication. The image is used as a punctuation point after a series of written facts and explanations.

Part of the reason for this lies in the print limitation. Photographs have a lot of color and that used to be more expensive. Also, they can take more space and print is limited in the number of pages it can offer. Finally, they are much more difficult to lay out than plain black and whit columns of text.

But E readers and Tablets have none of these limitations. They are free of all the rules and regulation that had dictated the behavior of their print brothers. They are free of space , time and cost limitations. They no longer have to be the punctuation points of their text sibling. They can now freely and openly become masters of the information, leaving a simple caption the role of punctuating their reality.

The current batch of e magazines are a boring crop of conference room challenged idea spit out by a committee of politically frighten mid managers. They come out of the mind of those who want to save their jobs rather than create new idea. Where are the great Art Directors of tomorrow? Those that will reinvent the layout and the magazine at the same time. We have the tools, what we need now are the creatives.

Same goes for photographers. It will be those that stop thinking about photography as a punctuation mark, as a one image narrative, as a quarter space or double page , those who reinvent the narrative that will pierce through the frozen grounds of the current creative tundra .

Let’s kill the punctuation mark.

Posted in magazine, Newsweek, E Reader, multimedia, newspaper, finance, photojournalism, web 2.0, news | Print | No Comments »