Sports Illustrated seems to be highly dedicated in making their publication valid in the digital age. They have just released a  video of what it will look like on the new HTML 5 browsers soon available. There is no mention if this will be behind a paywall but it certainly starting to look enticing enough. Since it is all in HTML 5, it is also very portable ( think different tablet manufacturers, not just Ipad) thus  widely visible. The very near future looks really good :