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Archive for February 2010
A piece of Advice (for free)
February 3, 2010 by pmelcher.
It’s not photography that is sick and dying, it’s the people that handle it. Sure, there has been dramatic bankruptcies, like Grazia Neri , l’ Oeil Public and now Eyedea Press ( that one was a long time coming). On the other hand, there more than a billion of images on Flickr, more on Photobucket, and Facebook. There has never been so many cameras in the streets and so many people interested in photography. With the Internet, there has never been such a demand, and need for images. Smartphones, Ipad, tablets, netbooks, are only increasing the demand for stills.
Yet, pro photographer can’t seem to make a living anymore, while photo editors have either no budget or are being laid off by buckets. So what is wrong ? Well, for one, it’s those who manage photography that are sick. None of the old and current guard have any idea how to take advantage of this Tsunami of demand. It’s leaking from all over the place. The only made with Flickr was when the original founders sold it to Yahoo. Since, it’s been bleeding cash. Instead of creating tools to allow members to license it, they passed it on to Getty Images to try and squeeze some money juice out of it. It could take decades, if not century for Yahoo to see a return on investment using this route.
While magazines are dying a slow and painful circulation death, there online counterpart have yet to be succesful in generate the same revenue as they used too . Why, because they keep on trying to replicate online what has been a success in print. The fact that its not working doesn’t seem to bother them. They keep on trying.
Photographers still shoot the same thing, the same way, for a clientele that is shrinking, both in size and resources. They desperately cling to old formulas that they hope will resurface some day. Not going to happen. And finally, photo agencies try to hang on the slippery slop of declining revenue by agreeing to cut fees in the hopes there is a trampoline at the bottom of the hill. Not there.
Everyone is playing the waiting game, hoping that some savior will find the magic solution. In the mean time, they are all guilty of killing photography by undervaluing it. It’s has become a commodity, some say. Other offer ridiculous subscription model, feeling comfort in the fact that mass production Getty does it. All whine all day, all night, all the time.
Stop whining. Do . Try. fail. Try again. fail again. Who cares? You will make progress. And if you are lucky ( or smart), it will work. Better than you had ever expected. It’s not obvious. But the market is there. The current model doesn’t work, we can all agree on that. So, try new ones. Take advice from no one. Just do. It will hurt, it will be frustrating, it will be exhausting, it will feel incredibly useless, it will not work. But it’s so much better than whining all the time. Stop waiting for something to happen. Take control.
Posted in license, multimedia, prosumer, copyright, magazine, commercial stock, technology, focus, flickr, photojournalism, news, getty, Royalty free, editorial, transaction, slideshow, finance, Microstock | Print | 1 Comment »
Dell acquires Magnum
February 2, 2010 by pmelcher.
Well, not exactly. The Investment firm MSD managed by Michael Dell, the founder of the famous computers, has acquires 185,000 prints from the Magnum collection. The sum? undisclosed. But it is rumored to be the largest photo transaction in history. The terms, also unclear. Magnum retains the copyright and the licensing rights.
So what did the MSD acquire ? Well, probably just that : 185,00 prints ranging from the the 1930’s to 1998. The prints will reside for now in Austin, Texas, Harry Ransom Center for 5 years. After that, nothing is known.It is certainly a well thought out coup for Magnum which has been struggling with financial issues for decades and avoided multiple acquisition schemes launched by the Corbis and Getty’s .
This will give them a financial security to continue to operate independently for a long while without losing their cherished independence.It is also great news for photography lovers. Not only Magnum escapes the claw of the greedy corporates and their notorious incompetence but there is a good chance this collection will travel across the world for viewing by even more people.
Finally, since Magnum is a co op, there is a very good chance the photographers themselves retain the majority of this financial downfall and they really, really deserve it.
PS : estimates put the deal at $100 Million. That is about $500.00 per print. Is that a good deal ?
More here at Bloomberg news
Posted in photojournalism, copyright, Magnum, finance, transaction, corbis, editorial, getty | Print | No Comments »
The new end
February 1, 2010 by pmelcher.
Finally..all in one place. Micro and traditional RF have finally united in one, simple to use, website. The entity behind it ? Well, Getty Images, of course. Some were already playing with it, others were staying away from it, Getty jumped in it, two feet at a time.
No more of this ridiculous RF branding that presupposed that RF image buyers are actually faithful to brand like they would be to a car manufacturer ( oh, dear, I only buy Honda’s) . They need an image quick and easy, and that’s all. They don’t care if it was shot by Joe Boobleeboo or that guy that grossed millions of dollars last year ( ya, right).
Because the pricing is by subscription only, there is no price comparison. Thus images are downloaded based on their value to the customer, not by how much they save. Amateurs are now on the same level as super pros ( are they any left in the RF space ?) . Meta search engines like SpiderPic can stuff it as the cannot compare pricing.
Getty has finally broken a few old barriers here and fighting back against its odd competition. Shutterstock, as well as the Alamy’s and other volume based image banks must be shaking in their winter boots. There is volume her, there is extreme ease of pricing, there is very strong search capabilities and most important, there is superb ease of use. No more of this pricing on size, no more pricing based on collections (or brand), no more of different offering/different sites. All in one place.
Furthermore, once downloaded once, an image can be used over and over without any additional license fee. Thus big companies ( book publishers, corporations, small image intensive design companies) can easily create a in house database and store images until they need them again: for free. Why need to go anywhere else? This is going to suck the air out of a lot of RF based businesses ( that was predictable) by attracting a lot of customers.
Pay once, download once, use infinite time is something that we are probably going to see expand like a wildfire through the industry for a multiple of reasons : Poor or nonexistent DRM, inefficient tracking systems, expensive legal process, especially for RF.
This new launch by Getty will certainly have a huge impact across all aspects of the RF photo sector. It will be very interesting to see who will try to compete via others means, and those that will just decide to shut down. One thing is sure, there is no turning back now.
By the way, this is the same model that they plan to roll out for editorial usage very soon. (more on that another day)
Posted in license, technology, commercial stock, Midstock, Search, Royalty free, getty, prosumer, Microstock | Print | 8 Comments »

