What do you do when you have a lot of money to spend on marketing ?

- You can create a false on line museum like Corbis did with the MofAA. A bit confusing and not quite sure how it well help sell more images, it is, however certainly a conversation starter . Anyone noticed how, since the acquisition of Veer, Corbis marketing has suddenly matured into new heights ?

- Create a cool website. Getty has created Moodstream so you can stream your mood. Mixing music, video, stills, one can set up their own customize stream. It does lead to a place where you can learn more about the visuals and maybe a sale.

Both seem to have been put “out there” in the hopes of getting discovered and go “viral”, what the French call Buzz marketing. Corbis has even set up a page for their Museum on Facebook  hoping to generate traction. Both companies are hoping to tap into the high end coolness factor, trying to aggressively difference themselves from the plebeian microstock and its inbred word of mouth.

Hard to say if either initiative will work out, although it is quite obvious that both put a lot of resources into these efforts. Pro creative will certainly be amused and impressed by these internet playgrounds, and some might even be tempted to license some art. The results, with a less culturally savvy crowed, are dubious at best, especially for the Corbis experiment.

Time will tell which is the right path to sustain, or increase, RM or Traditional RF sales, and if any are a customer magnet.

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